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ESSENTIAL DATES
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Entry deadline: 29 Jul, 2011
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Late entry deadline: 19 Aug, 2011
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Awards : 9 Nov, 2011
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Categories
Based on the client’s objectives for the project or campaign, judges will look for entries that demonstrate:
1) a clear and compelling strategic premise
2) a creative and innovative solution
3) excellence in execution strong results
Sector Awards
S01. Technology & telecoms
S02. Leisure/travel
S03. Retail
S04. Financial services
S05. FMCG
S06. Not-for-profit
S07. Automotive
S08. B2B (other)
S09. B2C (other)
S10. Media and entertainment
Editorial Award
Special Awards
Digital Media Awards 2011 Agency of the Year
Sector Awards
Digital marketing campaigns and projects for client advertisers can be entered for the vertical sector in which the client organisation operates.
Media Awards
Campaigns and projects for client advertisers can be entered according to the predominant digital medium used.
A. Search
Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimisation and/or paid search.
Awarded to the best use of the mobile platform, which includes advertising campaigns and applications, to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, PDAs, Blackberries, etc., including SMS, MMS, and in-app campaigns. (Note: Mobile applications have a stand-alone category, please refer to Category K. Apps)
B. Mobile
Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, and rich media.
C. Display
D. Website
Awarded to the campaign that best uses a website to create a measurable impact as part of an overall marketing communications strategy.
E. Best loyalty campaign
Awarded to the digital campaign that is most effective in generating customer loyalty to an existing brand, service or product, measured through increasing persistence/purchase frequency.
F. Best viral marketing
Awarded to the digital content or campaign that combines creativity and engaging and targeted content or leverages consumer created content to build viral buzz and achieve proven results in relation to the objectives set.
Awarded to the campaign that uses multiple online elements together as the key engagement driver and to achieve proven results in relation to the objectives set. Entries must build a complete picture by showing how the campaign played across digital channels. Should include multiple online elements (for example banners, viral videos, landing sites, etc.). This means that the elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.
G. Online marketing
H. Best integrated
To be considered for the integrated media award, projects must show how they used a range of media, including offline channels, in the best possible way to promote a product or service. This means that the creative, media, online and offline elements of the campaign were designed to ensure that the combination of different channels produced an effect greater than the sum of its parts.
I. Media innovation award
Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.
Awarded to the campaign that innovatively uses social media most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.
J. Best use of social media
K. Apps Awarded to an innovative, entertainment or informative app developed (for operating platform) specifically as part of an ongoing campaign or stand alone addition to a brand that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.
L. Gaming Awarded to the strategic development of a game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.
M. Online PR Awarded to the campaign where Online PR (including blogs or online journals) was integral to the success of achieving the business objectives set.
Editorial Award
Digital brand of the year
This award is not open for entry though nominations are welcome.
Awarded to the brand that used digital media to execute innovative ideas and achieve marketing success during the review period. Campaign Asia-Pacific will consider the advertiser’s vision: direction and focus on goals; boldness: innovative solutions that build a return on marketing investment; brand stewardship; understanding of competitive or industry challenges and plans to overcome them, and of course challenges and roadblocks that the client has faced and overcome to achieve proven business and marketing results. There will only be one winner in this category. Please email all nominations to vic.ho@haymarket.asia
Special Awards
Platinum Award
This category cannot be entered directly. Judges will decide and present this ultimate accolade to the most outstanding of all the Gold winners in sector and media categories.
This category cannot be entered directly. This award will be given to an individual agency office that obtains the highest aggregate score from points allocated for all of the categories.
Digital Media Awards 2011 Agency of the Year
Points allocation as follows:
Gold – 10pts
Silver – 8pts
Bronze – 6pts
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