Shortlist

Category

Credit Campaign Title

Credit Agency Name

Credit Advertiser (Client)

S01. Technology & Telecoms

10455

Find Me

NIM Advertising China

OPPO

10362

ITGaGa

Ogilvy Beijing

Intel

10503

DiGi Evangelist Community Programme - “How a brand turned away from Pay per Pitch blogging and Built a Community instead”

Starcom Worldwide & Nuffnang Malaysia

DiGi Telecommunications

10775

Intel: The Escape

Tribal DDB Hong Kong / DDB Group Hong Kong

Intel Asia Pacific

10598

Flip Your Profile

Tribal DDB Singapore / DDB Group Singapore

Cisco Consumer Products Pte Ltd

S02. Leisure/Travel

20154

DiscoverHK.City Walks – the intelligent AR guide to Hong Kong

Cherrypicks Limited

Hong Kong Tourism Board

20151

Hilton Mystery Destination Challenge

Interone China Co.,Ltd.

Hilton Worldwide - Asia Pacific

21097

Hearing the Sunshine

McCann Worldgroup Thailand

Tourism Authority of Thailand (TAT)

20084

Singapore Transformed: Re-branding Singapore to Chinese Audiences through Social Media

MSLGROUP, Eastwei MSL China

Singapore Tourism Board

21087

Q-Art Code - Decoding Modern Art

Y&R Thailand

Bangkok Art & Culture Centre

S03. Retail

30591

The Angry Whopper

MEC Thailand

Burger King Thailand

30822

Virtual Fashion Shoot

Ogilvy Shanghai

Luxottica Group

30316

Levi's After Dark

TBWA\TEQUILA\Hong Kong

Levi's

30331

Levi's Soundwash

TBWA\TEQUILA\Hong Kong

Levi's

30581

The Most LIKED Provision Shop

XM Asia Pacific Pte Ltd

Zha Huo Dian

S04. Financial services

40094

Impulse Saver

Colenso BBDO/Proximity NZ

Westpac

40952

Mohd Khairuddin

Grey Group Kuala Lumpur

Alliance Bank Malaysia Berhad

40705

Visa The Travel Companion

OMD Australia

VISA

40571

Not Jobs But Passion

Reprise Media India Pvt. Ltd.

Birla Sun Life Insurance Company Limited

40157

Panyee FC

The Leo Burnett Group Thailand

TMB Bank Public Company Limited

S05. FMCG

50506

Skate Pinball

Colenso BBDO/Proximity NZ

Frucor

50479

AXE - Get The Angel

Mindshare Thailand

Unilever Thai Trading

50680

Be Gerald's Girl

Tribal DDB Philippines / DDB Group Philippines

Maybelline New York (Philippines)

50654

Coca-Cola 2011 Summer "CHOK" campaign

UM and McCann Worldgroup HK

Coca-Cola China Limited

50997

Brand's Alertness Experiment

Y&R Singapore

Cerebos Pacific Limited

S06. Not-for-profit

60029

Father & Son

Leo Burnett Group Singapore

Ministry of Community Development, Youth & Sports

60032

Disposable Forest

Ogilvy Beijing

Greenpeace

61062

SG Party Time

Tribal DDB Singapore / DDB Group Singapore

Tribal DDB Singapore

60423

OPEN BOOK PROJECT

DDB Group Melbourne / Tribal DDB Melbourne

REACH

S07. Automotive

70915

MINI At Large

Arachnid

BMW Malaysia

70739

BMW M3 Tiger Edition – The China launch

Interone China Co.,Ltd.

BMW China

70546

Revving up sales for smart

MEC Interaction China

Mercedes-Benz China Limited

70363

Bring On The Night

Ogilvy Beijing

Volkswagen

70887

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

S08. B2B (other)

80209

Changing World

BBDO Guerrero, Inc.

FedEx

80389

"Fill The Sky" iPhone app

Ogilvy Beijing

Ogilvy

80036

ITer

Ogilvy Beijing

IBM

80417

ITGaGa

Ogilvy Beijing

Intel

80715

x86 “Cooling” Knowledge

OgilvyOne Taiwan

IBM Taiwan

S09. B2C (other)

91089

Nikon L110

McCann Worldgroup Thailand

Niks (Thailand) Co., Ltd.

91042

Nikon S8100

McCann Worldgroup Thailand

Niks (Thailand) Co., Ltd.

90888

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

90779

Intel: The Escape

Tribal DDB Hong Kong / DDB Group Hong Kong

Intel Asia Pacific

90601

Flip Your Profile

Tribal DDB Singapore / DDB Group Singapore

Cisco Consumer Products

S10. Media and Entertainment

100256

Music on Paper

Grey Group Hong Kong

Re:spect Magazine

101003

Home Healthcare – Are you snoring?

Reading Room Singapore

Philips Healthcare APAC

100602

Flip Your Profile

Tribal DDB Singapore / DDB Group Singapore

Cisco Consumer Products Pte Ltd

100978

Music MoodBox

Tribal DDB Singapore / DDB Group Singapore

Starhub Pte Ltd

100985

Musical Fitting Rooms

Tribal DDB Singapore / DDB Group Singapore

Starhub Pte Ltd

Category

Credit Campaign Title

Credit Agency Name

Credit Advertiser (Client)

A. Search

A0637

E*TRADE Refresh

dgmAustralia

E*TRADE Australia

A0567

Shangri-La Hotels & Resorts Search

Maxus Communications Singapore

Shangri-La Hotels & Resorts

A0671

Injecting “fibre” into Metamucil’s approach to organic search

MediaCom Australia

Procter & Gamble

A0673

Turning Dell’s cookies into sales with dynamic deep-linking

MediaCom Australia

Dell

A0950

Kept it simple silly

Mindshare India

Castrol India

B. Mobile

B0093

Impulse saver

Colenso BBDO/Proximity NZ

Westpac

B0862

ME511

Ogilvy Beijing

Motorola Mobility, Inc (China)

B0799

Summer Fun - Interactive Tray Mat

Tribal DDB Hong Kong / DDB Group Hong Kong

McDonald's Hong Kong

B0685

Pedigree Dog-A-Like App

WHYBIN\TBWA\TEQUILA\Sydney

Mars Petcare

B0339

HENNESSY MIX AUGMENTED REALITY MOBILE APPLICATION

Zed Digital Hong Kong

Moët Hennessy Diageo Hong Kong Limited / Hennessy V.S.O.P

C. Display

C0211

Coca-Cola Energizing Music

MEC Singapore

Coca-Cola Far East Limited

C0845

Choose Art

MediaCom Australia

Dell

C0018

UV Away

Naga DDB / Tribal DDB Malaysia

Johnson & Johnson Sdn Bhd

C0972

Flip Your Profile

Tribal DDB Singapore / DDB Group Singapore

Cisco Consumer Products Pte Ltd

C0999

Safe For Work Technology

Tribal DDB Singapore / DDB Group Singapore

MEASAT Publications

D. Website

D0095

Doggelganger

Colenso BBDO/Proximity NZ

Mars

D0358

The Big Orange Squeeze

Ogilvy Shanghai

Coca-Cola

D0349

EDB CREATE 2011

Ogilvy Singapore

EDB

D0629

Tell your Local Story with Yahoo! Search

Ogilvy & Mather Advertising Taiwan

Yahoo! Taiwan

D0889

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

E. Best loyalty campaign

E0752

My Starbucks Rewards

AGENDA Shanghai

Starbucks China

E0858

Love this Spot

DDB Group New Zealand Rapp Tribal

Telecom

E0764

EveryoneConnects Urbanscapes

DraftFCB Sdn Bhd

Telekom Malaysia Berhad

E1044

Million Delights

Maxus Mumbai

Vodafone India

E0517

Largest Consumer Co-Creation Program from India that beat PepsiCo Global records

Mindshare India

Pepsico India Holdings Pvt Ltd

F. Best viral marketing

F0062

I AM NUMBER FOUR

AGENDA (Hong Kong) Limited

Walt Disney Studios Motion Pictures

F0158

Seeking Red Men

Burson-Marsteller China

Shenzhen Vanke

F0097

Rear View Girls - Los Angeles

Colenso BBDO/Proximity NZ

Levi Strauss & Co, San Francisco

F0579

For Everyone

Leo Burnett Limited

Samsung Electronics H.K. Co. Ltd.

F0866

You are a beauty story

Ogilvy Shanghai

Unilever China

F0694

KY Yours & Mine

OMD Sydney

Johnson & Johnson

F0890

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

G. Online marketing

G0096

Doggelganger

Colenso BBDO/Proximity NZ

Mars

G0842

The Big Orange Squeeze

Ogilvy Shanghai

Coca-Cola

G0993

Rexona Police

PHD Hong Kong & Razorfish Hong Kong

Unilever Hong Kong Limited

G0910

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

G0333

Levi's Soundwash

TBWA\TEQUILA\Hong Kong

Levi's

G0472

DIRTY DISHES

DDB Group Melbourne / Tribal DDB Melbourne

PZ CUSSONS

G0254

Amar Prem (Immortal Love)

Webchutney India

Makemytrip.com

H. Best integrated

H0102

Bleed Blue

AKQA Shanghai

Nike India

H0315

Play the Real Thing

beacon communications k.k.

Nike Japan

H0505

Skate Pinball

Colenso BBDO/Proximity NZ

Frucor

H0937

Johnnie Walker Step Inside

Irisnation Singapore Pte Ltd

Diageo

H0719

Find Me

NIM Advertising China

OPPO

H0826

Johnnie Walker Walks the Talk in China

Ogilvy Shanghai

Johnnie Walker

H0631

See the Love

Ogilvy & Mather Advertising Taiwan

FRANZ

H0911

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

H0332

Levi's Soundwash

TBWA\TEQUILA\Hong Kong

Levi's

H0733

Coca-Cola 2011 Summer "CHOK" campaign

UM and McCann Worldgroup HK

Coca-Cola China Limited

H0707

MY CAR IS YOUR CAR

WHYBIN\TBWA\TEQUILA\Sydney

Insurance Australia Group

I. Media innovation award

I0663

Spotlight

Leo Burnett Sydney

Australian Bureau of Statistics

I0645

Powerade Challenge

Naked Communications, Ogilvy, Ikon Communications, Satellite Media, NZSA

Coca-Cola Oceania, New Zealand

I0912

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

I0785

Intel: The Escape

Tribal DDB Hong Kong / DDB Group Hong Kong

Intel Asia Pacific

I0603

Musical Fitting Rooms

Tribal DDB Singapore / DDB Group Singapore

StarHub Pte Ltd

I0734

Coca-Cola 2011 Summer "CHOK" campaign

UM and McCann Worldgroup HK

Coca-Cola China Limited

J. Best use of social media

J0666

Heightened Transparency, Deepened Engagement:2011 Lenovo Young Social Entrepreneurs Program

BlueFocus PR Consulting

Lenovo China

J0771

FUELING THE FORD FIESTA FRENZY VIA DIGITAL

Ford Asia Pacific and Africa – WPP X Team Manila

Ford Philippines

J0953

Mohd Khairuddin

Grey Group Kuala Lumpur

Alliance Bank Malaysia Berhad

J0814

Tata DOCOMO - A million Fans, Monetized

Interface Business Solutions (I) Pvt. Ltd.

Tata DOCOMO, India

J0028

Father & Son

Leo Burnett Group Singapore

Ministry of Community Development, Youth & Sport

J0989

Mrs Mac's Crusty Challenge

Marketforce Australia

Mrs Mac's

J0179

Let your eyes talk

Maxus India

Bausch & Lomb Eyecare (I) Pvt Ltd

J0644

SEE THE COLD

McCann Healthcare Worldwide Japan

SSP CO., LTD.

J0681

Polident Bridging the Generation Gap Campaign

MediaCom Beijing

TSK&F

J0457

Huggies Babies-On-The-Go

Ogilvy & Mather Hong Kong

Kimberly-Clark Hong Kong Limited

J0356

Johnnie Walker Walks the Talk in China

Ogilvy Shanghai

Johnnie Walker

J0871

You are a beauty story

Ogilvy Shanghai

Unilever China

J0913

The People's Car Project

Proximity China / Goodstein & Partners

Volkswagen Group China

J0620

Cube Checks

Text 100 Australia

Ninefold

K. Apps

K0664

Spotlight

Leo Burnett Sydney

Australian Bureau of Statistics

K0478

AXE - Get The Angel

Mindshare Thailand

Unilever Thai Trading

K0976

Flip Your Profile

Tribal DDB Singapore / DDB Group Singapore

Cisco Consumer Products Pte Ltd

K0732

Coca-Cola 2011 Summer "CHOK" campaign

UM and McCann Worldgroup HK

Coca-Cola China Limited

K0687

Pedigree Dog-A-Like App

WHYBIN\TBWA\TEQUILA\Sydney

Mars Petcare

L. Gaming

L1067

KRAFT PRINCE'S HAPPY ADVENTURE

Carat China and Saatchi & Saatchi China

Kraft Foods

L0722

Find Me

NIM Advertising China

OPPO

L0908

BK Snacking Quick Pick

Publicis Modem Singapore

Burger King Singapore Pte Ltd

L0787

Intel: The Escape

Tribal DDB Hong Kong / DDB Group Hong Kong

Intel Asia Pacific

L0697

CAR PARK CHALLENGE

WHYBIN\TBWA\TEQUILA\Sydney

Insurance Australia Group

M. Online PR

M0614

Aviva Great Wall of Education

BBDO Proximity India

Aviva India

M0261

Goodyear China Women with Drive

Ogilvy Shanghai

The Goodyear Tire & Rubber Company (Shanghai) Ltd.

M0831

Johnnie Walker Walks the Talk in China

Ogilvy Shanghai

Johnnie Walker

M0618

Flip Your Profile

Text 100 Singapore

Cisco Consumer Products

M0467

OPEN BOOK

DDB Group Melbourne / Tribal DDB Melbourne

REACH