Editorial Note

The Digital Media Awards return for their fifth year, celebrating the best that Asia’s digital marketing industry has to offer. Digital
marketing is now part of the mainstream. For many clients, it is no longer a niche pursuit. With more and more campaigns using
digital channels as the central component of multimedia activity in the region.

Digital is also expanding, with engagement platforms becoming increasingly sophisticated. We have seen the rise in popularity
of tablet devices and the advertising opportunities these bring, while social gaming, micro-blogging and online video continue to
open new possibilities as marketing and PR tools. At the same time mobile is also much closer to reaching its potential as a key
marketing tool, which search and display explore new frontiers.

We are delighted to introduce a number of new categories to this year’s competition, covering five key areas: media and entertainment, apps, gaming, online PR and online marketing. These categories reflect the changing digital landscape and the even greater promise it offers to brands and marketers.
 

As in previous years, the awards will honour the best in creativity, innovation and above all effectiveness across the industry.
There are awards for different aspects of digital marketing, and prizes covering individual client sectors. We’ll also be handing
out the Platinum Award to the best digital campaign of the year and will announce the Digital Media Awards Agency of the Year
2011. The point system for this is detailed in the entry kit.

At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media
owners the chance to show they have what it takes. We look forward to receiving your entries and showcasing the best in Asian
digital marketing.

Atifa Hargrave-Silk
Editorial Director
Brand Media Asia