2011 JUDGES

Mat recently returned to Ogilvy to evolve the direct creative model for the digital world. He is passionately tapping David Ogilvy’s “secret weapon” to re-inject creativity at the core of modern response and brand experience. Mat was at Ogilvy for 6 years, leading demand generation for Cisco Systems and digital duties for The Office of National Drug Control Policy. He left to join R/GA as executive creative director leading Johnson & Johnson and Subaru and at Agency.com on British Airways, Mars and CIT. Mat is head US judge of the Caples Awards and was a 2011 Cannes Lions Direct Juror.

Once a legal eagle, Earl made a life-affirming career switch into the digital arena in 2000. And he has never looked back since.

Earl manages and oversees online marketing campaigns as well as B2B and B2C CRMs. He also plays a vital role in helping clients turn digital assets into effective, measurable marketing tools.

Honed by 10 years of experience, Earl was the Managing Director of earth9.com Pte Ltd, a local boutique digital marketing agency before joining Publicis Modem, where he is currently General Manager.
 

With more than 10 years of digital marketing experience in China and South East Asia, Audrey is currently the Regional Digital Marketing Manager (SEA and Greater China) of Cerebos Pacific Limited.  At Cerebos, she is responsible for driving change within the marketing organization of its Health Supplement Division to embrace Digital Marketing and increase customer engagement.

Prior to Cerebos, Audrey worked at eBay SEA driving digital initiatives to acquire, grow and retain eBay sellers for cross border trade.
 

Chris is the managing director of boutique digital consultancy, CliK Dynamics and is based in Beijing. He has 12 years experience in digital media, advertising and brand strategy. 

As managing partner in his former company Eight Partnership/Custom Media, Chris helped build the company into one of the most respected independent brand agencies in Asia - with offices in Hong Kong, Beijing and Shanghai. He exited from Eight at the end of 2009 after seven years building the business - including three years leading the development of Eight in mainland China.

Prior to Eight, Chris spent two and a half years with B2B media player Global Sources, completed the transition from print to online, winning best B2B Website in 2001 as awarded by (1)Internet World Asia Industry Awards, (2)IDG's Darwin magazine and (3)Revolution magazine.
 

Rajeev Bala heads the South and South East Asian operations of Havas Digital, the holding company of the Havas Media group. Rajeev comes from a Transactional Marketing background with strong skillsets in Enterprise Search, Data and Analytics. Currently he is fascinated by the growth of the Semantic Web, the Open Graph, and what implications it will have for marketing and analytics. Rajeev is based in Singapore, where he is also pursuing his ambitions as an author, musician and dramatist.

Miguel Bernas is a specialist in youth marketing, digital media, digital entertainment and social media. He has led marketing & communications teams in Asia Pacific for companies like MTV, CNBC, Yahoo, Virgin Mobile and Nokia. He is currently director of digital marketing at SingTel.

David recently joined Iris Worldwide in 2010 as it’s Regional Digital Director. Helping to strengthen and guide the digital growth across the region and its clients, such as Sony Ericsson, Johnnie Walker, Sony, Adidas & Tiger Beer. Before joining Iris David was Deputy Creative Director of Euro RSCG 4D. After which he emerged to co-found the highly successful and award winning digital agency Soap Creative in Sydney. With a global outlook, David also spent several years in London as creative director of Euro RSGC 4D and more recently as Executive creative director of XM/JWT in Asia. David has participated in judging panels for the CCA’s, AWWWARD, EPICA’s and the Cannes Cyber Lions.

Chris oversees digital strategy and operations for UM Singapore, providing innovative and effective solutions for its diverse roster of clients. Throughout his career Chris has worked with major advertisers across every vertical, garnering local and international accolades from the Cannes, Effie, and One Show advertising competitions. His passion for marrying digital solutions to client challenges is driven by a desire to achieve the best interactive consumer connection.

Sandy is a creative brand strategy consultant who has worked across China and Asia since 2002.

A planner by trade, Sandy was Regional Planning Director for Saatchi & Saatchi before founding Red Spider Asia in 2008 – a network of brand strategists that run workshops, consult and train in brand strategy across the region.

Over the years, Sandy has helped a range of blue chip clients including Procter & Gamble, Diageo, General Motors, Coca Cola and Motorola and has won regional and national Effectiveness Awards.
 

Tony Chen is the Managing Director for GroupM Interaction, and he is responsible for the strategic growth and operation of the group's digital business in China.

Tony brings to GroupM his extensive experience, knowledge and market insights from his 16-year career in Greater China, mostly focused in digital media development and management. Prior to joining GroupM, he was General Manager for Dell consumer direct, business in Greater China. Before that Tony was the COO for RealNetwork, Marketing VP for eBay China and VP of Operation for Yahoo! China.

Tony has a master's degree in Communications from New York University and an EMBA degree from Fudan University.
 

Peter joined AdChina from Adify, where he was VP of Product Management. Peter brings extensive digital marketing experiences to AdChina, as well as deep understanding of online advertising products and applications.

Prior to Adify, Peter worked for eBay as Principal Product Manager leading eBay's global Internet marketing initiatives. Before joining eBay, Peter held several senior marketing and product management positions at Oracle and FedEx. Mr. Cheng has extensive experiences in online marketing, ad operations and business management.

Vishal is a Digital Media Evangelist across various Internet & Mobile businesses. He’s one of the early entrants in the digital space with more than 15 years of experience in digital marketing. He has been with all the 3 sides of the media related roles and function, he started his career as a media space seller then moved into Media Agency and now heading the digital media function role with Reliance group. Apart from Digital media marketing, Vishal also heads VAS (Value Added Service) for Reliance Digital TV.

Vishal’s last few assignments prior to Reliance Group was with Mindshare Singapore as Director – responsible for Regional accounts like NIKE, Samsung etc , and at Mindshare India he had launched the ICICI bank IBG services in Canada, UK &  Russia.

Charles joined TEQUILA\Australia in 2009 as Managing Director and was appointed President of TEQUILA\Asia Pacific in 2010. In his current role, Charles drives the digital agenda across Asia Pacific and has grown TEQUILA\ into one of the best-performing digital networks in the region.

Under Charles’ leadership, TEQUILA\ has created some of the region’s most award-winning work, for clients such as adidas, Nissan, Pedigree and Standard Chartered Bank.

Before joining the TBWA\Group of companies, he was the Head of Digital at Brandhouse Arnold and National Head of Digital at The Furnace, working with clients such as Peugeot, Fairfax, Qantas and Cadbury. Charles was also Head of Interactive at both Air New Zealand and Procter & Gamble.

Gavin serves as the Head of Digital for Beacon Communications K.K. in Japan.

His role is to drive Digital Innovation and Engagement strategies across all corners of the agency and into clients Communications.

Gavin has been playing around in the digital industry for around 15 years.

He’s previously worked for BBDO and Leo Burnett where he built and ran digital teams in Melbourne, Sydney and Shanghai – although he’s currently loving Tokyo the most!

Gavin has a range of other interests, all too mundane to make him sound interesting in this Bio.
 

Damien has over 15 years experience in the digital industry, covering all aspects of online marketing, e-commerce and social media.

Damien currently works in a dual role at Dell as the Online & Social Media Director in the Consumer & SMB team. Prior to this, Damien worked at Ogilvy & Mather Singapore, as General Manager of Soho Square (Ogilvy’s conflict agency) and as General Manager of Neo@Ogilvy (Ogilvy’s digital media team). Damien has also worked at leading companies such as Citibank, Coca-Cola, NRMA and McKinsey & Company.

Max Hegerman heads Tribal DDB India, which specialises in interactive and new media. And whose clients include LIC, Times Group, Nike, MTV, Idea Cellular, Volkswagen, Citibank and Wrigley.
 
Prior to this appointment, Max was Regional Managing Director at TBWA\Media Arts Lab - Beijing, where he opened and managed a MAL office to support regional marketing needs of Apple.

Max brings with him 18+ years of experience on brands such as Volvo Cars, BMW, Land Rover, Pizza Hut, Playboy, Hyundai/Kia and Oakley.

Max has worked with agencies including Wieden+Kennedy in Portland, StrawberryFrog in New York, Energy BBDO in Chicago, Euro RSCG in Irvine (California), GSD&M in Austin (Texas) and Goodby, Silverstein & Partners in and Hal Riney & Partners in San Francisco.
 

Robbie Hills is recognized as one of the region’s most authoritative digital marketing experts.
In February 2011 he joined Google as Head of Rich Media Asia Pacific. In June 2011 he was also made Head Agency Solutions for South East Asia and India.

Most recently he was the General Manager of RockYou APAC.  RockYou is the leading innovator, creator, and distributor of content on the social web.

Prior to RockYou he was the CEO APAC of WPP’s Group M Search businesses and prior to that was managing director of WPP owned 24/7 Real Media, Australia.
 

With 11 years of digital experience under his belt, Jonathan has spent his entire career defining the digital advertising experience in every form – online, search, mobile, video, gaming, content, VOD and digital OOH. 

After positions at several digital and full service media agencies, as well a stint at Google, Jonathan joined Starcom MediaVest Group in 2005 where he worked on the Coca-Cola business in North America, and was subsequently promoted to VP, Digital Director in 2009.  In July 2010, he was appointed to GM of Digital for SMG China, the position he holds today.

An expert in integrated strategy and digital execution, he has won numerous industry accolades including 5 MIXX Awards, 4 OMMA Awards, as well as a Webby and ad:tech award.
 

Neil has spent over twenty-four years in Asia Pacific and over the course of his career spanning four continents, he continues to be driven by his passion for brand, and the power it brings to help shape the way all businesses perform, engage and grow. Since 1995, when he established a digital brand consultancy in London, he has also been a leading advocate on digital brand experiences.

Neil has helped develop brand and business success for a diverse spectrum of clients and industries including P&G, Philip Morris, Shell, BP,  Samsung, Hewlett-Packard, Nissan, Hino, Lexus, Ferrari, Audi,  Coca Cola, Capitaland, China Mobile, Motorola, Telkom Indonesia, ICBC, Masterfoods, Pernod Ricard, and CP Foods.
 

John’s career has; spanned seven countries, four continents, in-house to agency - spread across communications, digital and marketing.

Over the past six years, John has helped build Edelman Digital Asia-Pacific into an award-winning, multi-million dollar, regional agency.

John developed his first software application in 1989, built his first website in 1995 and wrote his first blog in 2006.

He believes social media is dead and we’ve entered the era of social business. This blog is his attempt to prove that to himself.
 

Thomas Kim is Executive Creative Director at Cheil Worldwide, the biggest and the most progressive ad agency in Korea. He started his career as a copywriter and now as a creative director, he handles interactive campaigns for both global and domestic market. He worked most of his career in Seoul. He spent a year in New York at Cheil America and from time to time was in Beijing. His experience with major clients includes those such as Samsung Mobile, Samsung Camera, Samsung Display, Daewoo Motors, Pizza Hut, CJ, Microsoft, HP, and the list goes on... And now has been appointed to lead Samsung’s Global Corporate Image Campaigns and the holistic campaigns of various products.

As chief digital officer, Andrew is responsible for driving the digital agenda for Euro RSCG across Asia Pacific, from pursuing the agency's digital opportunities to working across teams and clients, including recent global digital wins, Unilever and IBM. Prior to joining Euro RSCG, Andrew was VP of marketing for Asia-Pacific at enterprise cloud computing leader, Salesforce.com, where he defined the go-to market strategy. Before this, he spent eight years at Ogilvy in a variety of regional management roles, including running OgilvyOne North Asia. With over 20 years of experience, Knott has worked with brands such as IBM, Unilever, J&J, Visa, and Nike and is based in Singapore.

Jason’s focus is to help Omnicom companies and their clients better capitalize on the creative potential for marketing innovation through emerging communications technologies.

Jason currently covers the APIMA region (Asia Pacific, India, Middle East & Africa) as Vice President of Omnicom Digital, a unit charged with leading strategic initiatives across all digital properties at Omnicom. Jason works with all the divisions of Omnicom in the region to continue advance their digital capabilities and profiles. His responsibilities include recruiting top digital talent, training and general evangelism, capability development, and strategic acquisitions.

Prior to his Omnicom role, Jason lead TBWA’s digital efforts in their TBWA\Chiat\Day Los Angeles and TBWA\Shanghai offices.

Dr. Donald Patrick Lim is the Managing Director of MRM Worldwide, the digital and relationship marketing arm of the global advertising giant McCann Worldgroup. Before McCann, he was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding company, which boasts of having managed the most number of digital marketing campaigns and websites for local and multinational brands. He was also President and CEO of Media Contacts Manila, winner of 2009’s Media Agency of the Year, and a product of a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.

Prashant Kumar is currently the CEO of Mediabrands Malaysia, which includes UM, Initiative, Interplay (content), Reprise (search) and Rally (social).

UM was the Agency of the year at Malaysian Media Awards for 2010 & 2011. UM Malaysia is the only office in Asia to get an A+ rating by RECMA for 2009 and 2010.

Earlier he headed Communication Planning for UM Asia-Pacific, driving hybrid across the network.

He recently completed his Advanced Management Program from Harvard Business School. He is a budding aviator and a father of two little sons.

Melvyn is the Executive Creative Director of OgilvyOne Singapore whose clients are Unilever, Google, Nike, Levi's, Singtel and the Singapore Economic Development Board, to name a few. His works have won accolades at effectiveness and creative award shows including The FWA, Cannes Lions, Clio, Effie, One Show, Spikes, Tomorrow Awards and the Webby of which he is also a permanent judge. He contributes to the industry by speaking at various conferences and client workshops and most recently, he was a part of the Design Society Singapore where he curated the 100 Icons exhibition, a documentation of Singapore's modern design history.

Teong Seng Lim is a well-rounded marketing and communication professional  with more than 10 years experiences having worked in multi-disciplines marketing communication roles in the consumer electronics, healthcare and media industries. He was also previously with DDB China Group handling Philips China  digital projects across  corporate brand and sector business groups like CL and Lighting.  He graduated from Western Michigan University, majoring in Marketing and minoring in Computer Information System.

Jane Lin-Baden, CRM Regional Practice Lead for Isobar Asia Pacific, 42 years old with over 16 years executive experience in marketing and technology industry, specializing in CRM and Digital.

Prior to Isobar, Jane was the COO of wwwins Consulting Co Greater China, Managing Partner of wwwins Consulting China and CEO of Audacee Digital Inc.

Jane holds MBA degree from The Wharton Business School, University of Pennsylvania USA and MA of History of Contemporary Art, University of London UK. She is also a frequent speaker at public conferences and featured in Harvard Business Review for management.
 

Rosemary Lising heads the Search Marketing operations across Asia Pacific for GroupM.  Responsible for growing the search practice across Asia Pacific, she is involved in business planning, operations, business development, and training development.

Ms. Lising has 15+ years of experience focused on digital marketing and has led teams in the areas of business strategy, search marketing and online advertising.

Prior to joining GroupM, Ms. Lising established the Search Marketing & Online Media practice for Blue Interactive Marketing.   From 1999 – 2002, she was as General Manager of DoubleClick Media in SEA.   Prior to this, Ms. Lising was involved in strategic media planning.
 

Leon started his agency career at Ogilvy & Mather.  He then joined EURO RSCG as strategic media planning director, Executive Partner in charge of interaction business, and Managing Director of Motivator, a joint-owned brand with MindShare. During 2005 to 2007, Leon also worked as Co-Chief Operation Officer at Allyes AdNetwork.

In April 2007, Leon set up the China operation of Media Contacts, holding responsibility as China CEO.

Leon enjoys more than 16 years experience in strategic media planning and buying, and more than 14 years experience in internet marketing, ranging from online advertising, PR and event to social marketing, brand web site construction, operation and management.
 

Clinton Manson is Joint Chief Creative Officer of Lowe Singapore, overseeing both the local creative department as well as Unilever Asia in Regional ECD role.

With an impressive 15 year record of driving business for diverse industries with innovative advertising campaigns and integrated creative solutions for all challenges, Clinton has won numerous awards including gold Cannes Lions, Clios, One Show pencils, London International awards and D&AD, Best of show at Thailand’s B.A.D. awards and a grand Prix at Dubai Lynx. He earned recognition as #6 Copywriter in the World by The Big Won.

Gavin Mehrotra joined The Coca-Cola Company in 2003 as Regional Media Manager based in S. Africa after a 9 year career with Universal McCann across 4 markets.  In 2006, he moved to Hong Kong to manage N. Asia, Eurasia and Middle East as Director of Media & Assets.  Since 2007, Gavin has taken over responsibility for Asia Pacific as Director of International Media, based in New Zealand and was given the additional responsibility of enabling markets to fully leverage the Digital Ecosystem.  He has been on the IMC Global Council since 2004 to provide thought leadership, tools and training to Coke markets.

Nathan Misner joined Waggener Edstrom Worldwide (WE) in 2005. As senior vice president of WE’s digital practice in Asia Pacific, he helps the agency and clients take advantage of new trends in emerging media. With more than 18 years of experience, Nathan has extensive background with consumer and B2B businesses, online and traditional advertising, media metrics, as well as viral and buzz marketing. Having lived, studied and worked across four continents, Nathan’s view of the world of communications is informed by influence not borders and by the limitless opportunities for engagement that digital media creates.

Gareth currently oversees Digital in APAC for ZenithOptimedia with the main aim of digitalizing the agency in line with consumer habits. 

Gareth’s digital career began 14 years ago and in that time he has worked within a media agency, a DM agency and Full Service Digital agency.  This has given him a good spectrum of experience across all roles within the communication industry from TV to analytics, from creative to project management. This wealth of experience has allowed him to develop teams in Digital Media Strategy, Search, Content, Technology Infrastructure, and Analytics to service their clients.

Gareth is proud of challenging the establishment in increasing digital spending, whilst understanding and prioritizing the business needs of clients.

Jason works at Y&R as Regional Strategy Director (Asia), based in Hong Kong. He oversees communications strategy for major FMCG brands across 10 countries from China to India to Russia, and helps lead integration across Team WPP agencies including media, digital, mobile, and social.

Jason has been fortunate to work with many of the world’s best companies across the US, Canada, and Asia, and has both been awarded at and served as a judge at major award shows such as the Clios and the Effies. Originally from Canada, he moved to Asia in 2010 because he believes this is where the most exciting marketing opportunities are in the world today (and also, being Canadian, in search of nicer weather).
 

Aman Narain is the Group Head of Remote Banking (Online & Mobile) for Standard Chartered’s Consumer Bank.

In his role as Head of Remote Banking he is responsible for the operational management and strategic development of the transactional online and mobile offering serving customers in 29 countries across Asia, Africa and the Middle East. He is also responsible for the public online presence of Standard Chartered with global governance over country and business websites.

Aman began his career with Standard Chartered in Corporate Banking in London and has held roles in Investor Relations, Strategy, Acquisition and Business Development.

Aman has an MBA from Insead in France and a BA in International Relations from Ohio Wesleyan University. He is based in Singapore.

Zaheer leads the Greater China Digital Practice and is the founding head of D/BM, Burson-Marsteller China’s integrated digital and social media influencer practice. He is a Digital head with 13 years of experience spanning China, India and Asia.

Zaheer has held roles at Edelman Digital, Proximity/BBDO, Ogilvy and Wunderman. A speaker at events by the American and British Chambers of Commerce, Zaheer leads workshops on B2B and Social Media. Zaheer’s experience spans many industries and he has consulted for government. A graduate from the College of Wooster in Ohio, USA, Zaheer writes about digital trends. He is co-author of an upcoming book about Social Media.

Lee moved into the marketing communications industry after spending time in the British Army and the corporate world.

Heavily involved with digital marketing since 1997, he was CEO of one of New Zealand's first interactive agencies. Prior to his current position with Ikon Communications, Lee worked for Clemenger BBDO, and also set up TOUCH/CAST.

A strategist with a creative background in direct and digital marketing, Lee has worked with a diverse range of clients including financial services, telecommunications, entertainment, FMCG, automotive, retail, utilities and government departments.

He has been awarded at shows including the Future Marketing Awards, John Caples International Awards, ECHO Awards, Cannes Lions, CAANZ Media Awards, and the RSVP Direct and Interactive Marketing Awards, and has served as a judge at all of the above as well as Adfest, and of course, the Campaign Asia-Pacific Digital Media Awards.

Ben’s job is to ensure that MEC delivers world class integrated digital strategy, implementation and measurement for Asia Pacific clients.  Ben oversees MEC’s digital product, ensuring that it keeps pace with – and gets ahead of - digital media consumption, emerging platforms, device adoption, and planning/buying tools and systems as they evolve.  His remit is to drive a consistent and coherent digital offer across all markets in Asia Pacific.  Beyond MEC, Ben is a round table member of ADMA and a regular participator at iMedia events.

Ben is a keen golfer, runner, intrepid traveller and foodie.
 

Sean joined Prudential Corporation Asia in 2009 and champions innovation and the development of integrated marketing solutions supporting both Prudential's Life (13 markets) and Asset Management (10 markets) businesses across Asia.

Prior to joining Prudential, he was Regional General Manager, JAPA, American Express, Ogilvy & Mather Asia Pacific and Managing Director of OgilvyOne Hong Kong. Sean is active in the Asian marketing community having served as the Chairman of the Mobile Marketing Association Asia Pacific (2009-2010) and of the Hong Kong 4As Interactive and Direct Committee (2001-2008).

Shubho’s portfolio covers Indonesia, Malaysia, Philippines, Singapore and Vietnam. Shubho is highly experienced, owing to his years spent at top agencies and in leadership roles across creative, strategic planning, activation and management. His roster of clients handled includes top multinational and local brands – HSBC, Ultrajaya, Abbott, Telkom Indonesia, Sampoerna, Unilever, Shell, Ford, Mazda, Nokia, Hero Honda, Extra Joss, etc. Prior to Bates, Shubho headed the Planning function at JWT Indonesia. In India, he has worked with Ogilvy, McCann, JWT and TBWA.

Life in advertising began as a trainee copywriter at Ogilvy & Mather. A Masters degree in Economics, a brief flirtation with journalism, research on Chaos Theory and teaching are some of the other things that Shubho has dabbled in at various times in his life.
 

Jonny has been playing all his career. Having started off his career researching PlayStation brand across Europe, he then moved to BBH were he worked on the launch of Xbox in Europe. Whilst at BBH he realised how much he liked to sing in his play time, which led him to create Lucky Voice karaoke business. Then he moved to Tokyo and ran the planning departments at TBWA and BBH before starting the Japanese office of Naked.  Now he is focussed single-mindedly in the field of play with the creation of the ‘Naked Play’.

An advertising veteran with over 20 years of experience, David joined Grey Group Malaysia as group creative director in 2008. Prior to this, he was executive creative director for Young & Rubicam Shanghai and creative director at BBDO Malaysia. David has won over 60 international and local advertising awards, most notably the Malaysian Golden Kancil award, Cannes Silver and Bronze Lions, One Show Gold, D&AD, Adfest Silver and Media Asia Advertising Awards. He has served as a judge for the Malaysian Kancil Awards, Direct Marketing Association of Malaysia (DMAM) Awards, The London International Awards and New York Festivals.

Siraj has become synonymous with building, managing and driving momentum of new brands and businesses. With more than 20 years experience, Siraj is one of Asia’s foremost marketing communications professional in brand planning, data, digital and CRM.

 With his core skills of data, digital, analytics and a deep understanding of what works in Asia, he consults clients to identify business opportunities and drive growth. 

As President for Rapp Asia, Siraj is responsible for revitalizing, repositioning and growing the world’s leading data driven marketing company across 12 offices from India to Japan.Siraj has also worked at Y&R, Wunderman and Euro RSCG Asia.

With over ten years of digital marketing experience working with leading brands such as Nokia, Nike, HSBC, Singapore Tourism Board and HP, as well as being a self-starting entrepreneur, Paul Soon is seen as one of Singapore’s leading digital marketers.

In 2000, Paul co-founded The adinc.com, offering integrated marketing solutions for companies. Under Paul, The adinc.com grew its team of three to 30-strong and went on to win the Palm business, launching ‘Simply Palm’ across Southeast Asia.

In 2009, Marketing magazine voted Paul number one “35 and under talent.”That same year XM was named Marketing’s Website Design and Digital Agency of the Year.

Drink Digital's founder, Nicole Still, is a digital marketing and media specialist with 15 years experience at three of the world's largest media companies: Time Warner, News Ltd. Digital and The Chicago Tribune Company; two of the world's largest advertising agencies: Leo Burnett and Razorfish and three of the world's largest advertisers: Johnson & Johnson, Unilever and Microsoft.

Drink Digital's clients are consistently finalists and winners of the digital industry's most prestigious awards, including Creative Showcase, the IABs, AIMIAs and the Webby Awards. Her mission is turn brilliant brand marketers into brilliant brand marketers in the digital space.
 

Michael started his advertising career with CitiAd in Hong Kong for 10 years in Hong Kong which was acquired by Mojo/MDA in 1985.

He then moved to the head office in Sydney and after 10 years with Mojo Michael earned his MBA at Macquarie University.

In 1999, Michael was the partner of Image Factory in Shanghai before his company was bought out by J. Walter Thompson, after which Michael was  appointed Managing Director of the JWT Beijing. 

Two years later he joined Lowe Worldwide as the head of the China operation and in 2004 he became a partner and President of HDT Inc., the biggest Rich Media ad-network organization in China.
 

Koshi's activities concentrate on the convergence of commerce, entertainment and technology.
He goes far beyond the traditional roles of a creative agency or production house and continually provides cutting edge marketing solutions through the fusing of digital communication and entertaining content.

Throughout his 15 years in the industry, Koshi has continuously introduced advertisement works that fuse media art, entertainment and leading edge IT technology to the world.  His feats have earned him wide acclaim, with substantial impacts on both the marketing and internet business industries.
 

Jon oversees all digital operations and strategy at Weber Shandwick¹s 11-market Asia Pacific Digital Practice.  He represents the firm from a digital thought-leadership perspective in the media and at industry speaking events around the region.
 

Based in Hong Kong, Jon moved from Wunderman in London, where we was responsible for devising and executing the global digital strategy for Land Rover as well as a host of other blue-chip brands including Microsoft, Nokia and Ford.  Jon spoke at Cannes in 2010, arguing that mobile apps will soon become the predominant medium through which digital content will be consumed globally.
 

Bryce Whitwam is General Manager of Wunderman Shanghai.

Bryce is one of Asia’s pioneers in non-traditional advertising having held leadership posts in Ogilvy, Lowe and ACNielsen.  Fluent in Mandarin, Bryce has created successful integrated campaigns for major companies including Unilever, Coca-Cola, Motorola, and Ford. Bryce’s campaigns won 14 global and regional effectiveness awards.  A frequent speaker on China-based e-CRM and digital marketing, Bryce helps international clients build and grow target marketing solutions.

Bryce holds an MBA from Thunderbird.  Besides advertising, Bryce’s other passion is music, translated recently in finding creative ways to get his 2 children to practice the piano. 
 

After being spotted by Arawak Interactive Marketing at London’s D&AD exhibition back in 1997 Terry began to establish himself as one of the top interactive designers in the UK. Terry has been involved with developing interactive solutions for a number of leading UK advertising agencies: Saatchi & Saatchi, TBWA, BBH and Craik Jones in addition to working directly with Sony Europe, Microsoft and BP on large scale digital marketing solutions.
 
Terry joined the New Zealand Clemenger network in 2004. He has spearheaded the digital offering on a number of innovative and challenging campaigns for clients such as Telecom, TVNZ, Toyota, IAG, Vodafone, NZ Post and Westpac. Terry brings internationally awarded expertise in creating immersive, interactive platforms which drive consumer behavior.
 

Heading iProspect North Asia and Hong Kong, Antony’s search experience includes Google and a few internet start-ups in US.  His experience includes search engine marketing (SEM), search engine optimization (SEO), online advertising, and market research. He has worked with multinational companies in finance, travel, hospitality, FMCG, consumer electronics, and B2B industries. 

Antony is recognized as a leading expert in search.  He is frequently quoted in media regarding search development in APAC and has appeared on Bloomberg.  He is also a frequent speaker at industry conferences around the region.

Antony receives his graduate degree from Stanford University.

Michael Zung is SVP/MD Digital for APAC at Bite Communications where he advises clients like HP, Turner, Marriott, Toys R Us, and FedEx on their digital and social media activities.  Prior to Bite, Mr. Zung was an SVP at HSBC where he launched and headed up HSBC Direct in Taiwan.

Prior to HSBC, Mr. Zung founded OneXeno, a digital marketing consultancy in Hong Kong, serving clients like Western Union, eBay, and Swire.  Mr. Zung first came to Asia 10 years ago, to help start up internet company DoubleClick.  

He is a featured contributor to ClickZ Asia, and holds an MBA from NYU.