JUDGES

Jason’s focus is to help Omnicom companies and their clients better capitalize on the creative potential for marketing innovation through emerging communications technologies.

He began working in marketing in 1988 at Chiat/Day (the world-renown California-based agency that became a part of TBWA in 1995 and soon after was acquired by Omnicom). Inspired by the design of the agency, he eventually left to get a professional degree in architecture. Working for Frank O' Gehry and Hardy Holzman Pfeiffer, he blended an understanding of technical issues and design in order to creatively solve architectural challenges.

Drawn to the paradigm shifts being driven by the Internet, Jason returned to agency life in the late 1990’s and founded the Interactive division of TBWAChiatDay, as well as helped launch the TBWA network’s worldwide Interactive initiative. Under Jason’s leadership the Interactive division grew with expertise in web development, Interactive marketing, email marketing, as well as the use of convergent media vehicles.

In January 2007, Jason left Los Angeles to lead another TBWA company, Agency.com. Based in Shanghai, he became the Managing Director of the China operations for the world-class digital agency. He built the digital offering for the TBWAChina group, growing Interactive revenues 250% and doubling the client base of the agency.

In the beginning of 2008 Jason moved to a new role within Omnicom Group to serve as the Asia Pacific region’s Vice President for Digital Development. In 2009 this position was expanded to cover APIMA (Asia Pacific, India, Middle East & Africa) for Omnicom Digital, a newly created unit charged with leading strategic initiatives across all digital properties at Omnicom. He works with all the divisions of Omnicom in the region to continue advance their digital capabilities and profiles. His responsibilities include recruiting top digital talent, training and general evangelism, capability development, and strategic acquisitions.

Rajeev Bala heads the operations of Media Contacts in South East Asia and India, and also oversees Ecselis, the global Search and Analytics Center of Excellence based in Hyderabad, India.

Rajeev has over 12 years of transactional marketing experience, beginning with Dell Asia Pacific in 2000. He then gravitated towards web marketing growing the digital marketing operations of Starcom, Pinstorm and Blue Interactive - which under his leadership was Asia's largest SEM specialist firm. Rajeev joined Media Contacts in early 2008, and has expanded it to an operation of over 70 people as of now.

Rajeev's domain expertise includes Data and Analytics, Enterprise SEO; Conversion Rate Optimisation technologies, Custom Cookie Implementation for Behavioral Clustering and Segmentation; Publisher Yield Enhancement, Auction Mediated Media Buying Platforms. He is also an avid speaker on the subject of digital marketing in the region.

In his spare time, Rajeev enjoys reading, writing and is also an avid rock musician. He is currently working on a book, tentatively titled: From Lobotomy to Rocket Science - the amazing evolution of advertising. It is a short history of Digital Advertising.

He is alumnus of IIM Ahmedabad and lives in Singapore.

Napoleon Biggs is responsible for driving digital business growth and integration across Fleishman-Hillard’s  regional footprint of 13 offices in Asia. His focus includes strategy, client consulting, program development, and staff training, networking and education.

Napoleon is a reputed digital communications thought leader and influencer in multiple Asia-Pacific markets.  A successful program he created, “Web Wednesdays,” is the only pan-regional forum and network of its kind for communications practitioners focused on digital integration.  Since he founded it in Hong Kong in June 2007, the “Web Wednesdays” community of Asian digerati has grown to over 2,500 members with monthly gatherings in Hong Kong, Singapore, Guangzhou, Beijing, Bangkok and Ho Chi Minh City. 

Upon completing his Chinese studies in Beijing, Napoleon started his career in sports marketing and satellite TV news. When the Internet took off in the late '90s, he launched the Asia Capacity Exchange, a Web-based B2B platform for trading international telecoms bandwidth. As the move to get online gathered pace, Napoleon then co-founded and built a digital marketing consultancy, Web Guru Asia, servicing clients from offices across six Asian cities. His latest endeavour was Palava Digital, which advised clients how to engage consumers, measure performance and generate revenue through social media. 

Anna is the Managing Director of Reprise Media Asia. Based in Hong Kong, Anna oversees the development and effectiveness of Universal McCann and Initiative search activities for clients such as Microsoft, Xbox, MasterCard, AIA and SmarTone Vodafone. Anna has over 10 years of internet experience in Asia. Prior to joining UM, Anna was the sales manager at Yahoo, managing direct sales team and implementing search marketing campaigns for corporate clients. Other responsibilities include analyzing client ROI / CPA data as well as website architecture.

Anna is a regular speaker on Search Marketing at conferences including Ad:Tech, ADMA, British Chamber of Commerce, Pacific Conferences, etc.

Anna loves travelling and her favorite sport is basketball.

Peter is COO of AdChina, the leading ad network in China. Peter joined AdChina from Adify, where he was VP of Product Management. Peter was instrumental in building Adify’s industry leading Built-Your-Own-Network (BYON) platform, and led Adify’s IAB Certification project. Prior to Adify, Peter worked for eBay as Head of Global Internet Marketing Products, leading eBay's Search (both paid and natural), portal partnerships, shopping sites integration, affiliate programs, and campaign tracking and analytics initiatives. Before joining eBay, Peter held several senior marketing and product management positions at Vividence, Oracle and FedEx. Peter holds an MBA from the Kelley School of Business at Indiana University and a BS in Computer Engineering from National Chiao Tung University in Taiwan.

Based in Asia since 2006, Mark has managed the development of dozens of award-winning digital initiatives and online marketing campaigns for many blue-chip organisations in his career including Adobe; Bank Santander; Diageo; France Telecom; Ford; General Motors; Guinness World Records; HSBC; IBM; Intel; Interbrew; Microsoft; News International; Royal Bank of Scotland and Unilever (to name but a few).  

Online since 1984, he is a digital pioneer whose formal qualifications, including an MA in Marketing and a Post-Graduate Diploma in Advertising, are backed up with many years’ marketing experience in B2C and B2B - both on and offline.

With responsibility for the MRM Worldwide operation throughout Asia, he offers a deep understanding of the online marketing environment. Zones of focus include customer acquisition & retention, design and usability, campaign optimisation/ROI and social media exploitation.
 
Taking a wider industry role, Mark is a regular on the Asia digital marketing speaking circuit and sits on various industry committees and panels throughout the region.  Outside of work, Mark is a West Ham football fan, a keen photographer and an enthusiastic but messy cook. Living in Hong Kong, he is married and has two young sons. He’s also realised he’ll never, ever, finish his Doctorate in Digital Reciprocity.

Richard Dunmall is the Vice President, Microsoft Advertising Greater Asia Pacific and Americas. In this role he ensures Microsoft Advertising continues to work with advertisers and publishers to build stronger consumer engagement in the digital space across the region in Asia Pacific, Canada and Latin America.

Before relocating to Asia in October 2008, Richard was the Senior Vice President and Managing Director, EMEA for Microsoft Advertiser and Publisher Solutions Group, incorporating Atlas, DRIVEpm, Massive and ScreenTonic. Prior to its acquisition by Microsoft, he joined the then aQuantive owned technology and media network business in April 2006 and was responsible for expanding operations across Europe, Middle East and Africa, as well as continuing to grow its already-present businesses in the UK.

Richard has also worked on the agency side, as CEO for MindShare Interaction UK, media agency MindShare’s specialist Digital Media Planning and Buying Unit, managing clients such as HSBC, Nike, Ford and SAP, with media billings of $US100m.  As part of that role, Richard was part of WPP’s Global Digital Media Investment Management Leadership team – groupm Interaction. Dunmall had been CEO of mOne UK, a digital and direct marketing offering set up by MindShare and Ogilvy.

Prior to his work in the digital industry, Richard worked in traditional publishing, predominately at VNU Business Publications.  He is a graduate of History and is a graduate member of the Institute of Direct and Digital Marketing.

Dirk is an idealist who dreams of playing guitar for a good cause. For the moment however, he dedicates his passion and creativity to interactive advertising and brand experiences in digital media. 

In his last role as Executive Creative Director and Managing Partner of Tribal DDB Asia Pacific, Dirk lead the creative product for Tribal’s 17 offices across the region. His award-winning work includes online, offline and through the line campaigns for clients such as Unilever, Pepsico, Philips, Volkswagen, Audi, Adidas, DHL, Motorola and Nokia. Dirk and his creative teams have been honored at many local, regional and international creative award shows, winning the first Cannes Cyber Lion and D&AD Pencil for China.

Originally from Munich in Germany, Dirk has been calling Asia home for over a decade. He lives in Beijing and when he has time to spare, he judges advertising award shows, speaks at industry conferences and seminars and leads lectures and workshops for young Chinese advertising and design students. He is an occasional runner and partner in Yugong Yishan, China’s best club for live music.

Chris is British born and bred and has been living in Sydney Australia for about eight years. He studied six years of design and photography in the UK and worked in London for the first five years of his career at some small and large digital creative companies.

He is currently the creative director and partner at Future Büro which is a relatively young digital studio in Sydney, which has been operating now for just over 18 months.
In that time they have had great success and growth as an agency working with local and international clients. Their core direct client base is Red Bull (Australia), Electronic Arts (Asia), Kazaa (US), QVIVO (Hong Kong) and Ray Ban. They also assist ad agencies Droga5 and Three Drunk Monkeys in developing some of their high-level production projects.

Prior to Future Büro, Chris was a creative partner in another studio called Fluoro, which operated from 2003-2008 in Sydney. It was sold to the Hyro group in Jan 2007 where he resided as Group Creative director before moving on to Future Büro.

Before moving to Australia he worked at Ogilvy Interactive London as a digital Art Director for three and half years. In a freelance capacity he has also worked at Agency.com, Preloaded and Feref Associates.

Adam is the CEO AIM Proximity the ranked most creative direct marketing agency in the world (won report Jan 2010) and the Executive Director of Digital Innovation for Clemenger BBDO Group, Australasia’s largest marketing & communications holding company. Adam is a pioneering executive in the digital media, content, advertising industry with over 20 years experience. Adam has lived in varies countries in the Asia Pacific region & been a well known Interactive awards judge and conference contributor having delivered digital speaking sessions at marketing conferences in the US, Australia, China, Korea, New Zealand, Singapore & Japan. 

Prior to joining Clemenger BBDO Group in late 2007, Adam was one of the founding members & the President of Asia Pacific for Tribal DDB Worldwide working & living in Australia & China during his eight years with the Interactive agency network. Adam established Tribal DDB in Australia in 1999 & led the agency to Adnews Interactive Agency of the year titles in 2004 & 2005, B&T Interactive Agency in 2004 & US Ad Week Interactive Agency Network in 2005.  Prior to Tribal DDB Worldwide, Adam was an Executive Producer at News Interactive and Entertainment Producer at the Microsoft Network in Australia.  Adam also spent six years in the Australia film & television industry working in feature films, television drama, music videos and TVC advertising. Adam lives in Auckland, New Zealand with his wife Janelle and three children Braedon, Edina and Callum.

Benjamin Grubbs is the Regional Director of Interactive Media for Turner Entertainment Networks Asia, Inc. (TENA).  

Benjamin joined Turner in early 2008, and since then has led the development of an interactive business unit that is tasked to develop online consumer engagement & commercial opportunities across Turner’s kids, animation and entertainment brands. In 2009, the Interactive Media unit is launching new online community-based games, and bringing to market online video and e-commerce services to complement Turner’s television and consumer products businesses. TENA’s kids & animation brands include Cartoon Network, POGO, and Boomerang, and its entertainment brands include Turner Classic Movies and WB India.     

Prior to joining Turner, Benjamin was the Marketing Director for eBay, Inc’s business in Hong Kong. He has worked in the Asia region since 2001, with stints at Yahoo! and eBay in Singapore and Hong Kong in marketing, sales and strategic partnerships roles.

As Chief Digital Officer, Andrew is responsible for driving the digital agenda for Euro RSCG across Asia Pacific, from pursuing the agency’s digital opportunities to working across teams and clients, including recent global digital wins, Unilever and IBM. Based in Singapore, he is also responsible for recruiting and training the best digital talent in the region while working closely with regional and global teams.

Prior to joining Euro RSCG, Andrew was the VP of Marketing for Asia-Pacific at enterprise cloud computing leader, Salesforce.com, where he defined the go-to market strategy in the region; managing teams spanning strategy, digital, PR, events and field marketing. Prior to that, he spent eight years at Ogilvy, in a variety of regional management roles, in particular running OgilvyOne for North Asia. In this role he spent much of his time in China and Korea establishing the One operations in those markets. While in China, Andrew was instrumental in setting up Audi's first direct customer acquisition program which subsequently evolved into their pan-regional customer loyalty program.

With over 20 years of industry experience, Knott has worked with brands such as IBM, Unilever, J&J, Visa and Nike in various markets throughout the region, including Japan, China, Korea, India, Singapore/SE Asia and Australia.

 Louise Kristensen, raised & educated in UK where she attended Surrey University, specialising in Marketing & Management. She quickly moved into the digital marketing space following graduation and has now worked across Asia, Europe, US with extensive experience in planning & executing digital marketing, including notable work in social media space over the last 5 years across Asia. Louise joined TBWA TEQUILA in February 2009 to lead and continue expansion plans in the digital space.  She previously worked for brand consultancy Eight Partnership spearheading their digital marketing in HK & China and before that with the agency Digital Outlook in London specialising in interactive marketing for entertainment clients.

Notable client names include Standard Chartered Bank, CSL Ltd, Sun Life Financial, adidas, Nokia, eBay, The Economist, Shangri-La, Virgin Atlantic, Microsoft, Buena Vista/Walt Disney.

As SVP Digital Group Creative Director Ale works primarily on MasterCard, General Mills, Kohls, Nikon and Verizon. Before McCann, Ale worked at Agency Republic in London—four times Agency of the Year—and before that Framfab/LBi. Her clients included O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson, London Underground and also a several charities. Her work has won various awards and she has also been a judge for D&AD, the OneShow, ADDY's and BIMA.

Ale also loves helping others out. That's why while in London she co-founded SheSays, an initiative to help women further their careers in digital and technology. In just over a year SheSays New York has over 1000 members in New York, San Farcisco and Loas Angeles. SheSays now has a global total of 3000 members who enjoy monthly speaking events, one-on-one mentoring and the Golden Stiletto Awards.

Ale grew up in the amazon jungle in Brazil but in 1990 swapped monkeys for computers. Ale has been obsessed with all things digital ever since. She regularly speaks at conferences, writes opinion pieces for magazines and blogs. She would like to think she is one of the geekiest woman in advertising.

With 11 years of media experience under his belt, Lee Yew Leong is a digital talent who comes from a “traditional” planning and buying background, starting his career in Starcom MediaVest Group as a Media Planner/Buyer in 2000, and becoming the first Starcom IP Asia employee in 2001, where he headed the Regional Client Group serving as a digital media lead & strategist.

After a regional stint in another agency where he led the growth of the digital team, increased revenue and diversified digital skillsets across the region, Yew Leong returned to SMG to take up the Executive Director role, with the primary remit of assimilating digital (talent, skillsets & capabilities) into SMG's mainstream product, grow digital related businesses, as well as oversee external digital partnerships across SEA. With his experience spanning across a multitude of clients and regions, Yew Leong has also been acting as the Digital Country Head in markets without a digital country lead, as well as overseeing external digital partnerships across this region.

When he is not pushing the mental boundaries of his staff and himself in the office, Yew Leong tries to push his physical boundaries by running, basketball, swimming, rock climbing, pilates, qi gong and trekking in the great outdoors. He also spends a significant amount of his time identifying, grooming, motivating & empowering his staff, and letting them pave the way for the company on the digital front.

Rosemary Lising is the Head of Search across Asia Pacific for GroupM . She is responsible for developing and growing the search business practice across Asia Pacific. This includes business planning and operations, business development, agency integration and training development.

Ms. Lising has been a leading Search Marketing expert since the early days of this field.   She has 15+ years of experience focused on search & digital marketing. Ms. Lising has led teams in the areas of business strategy, search marketing (SEM/SEO), online advertising and integrated marketing.

Prior to joining GroupM, Ms. Lising established the Search Marketing & Online Media practice for Blue Interactive Marketing – now a WPP acquired company. Ms. Lising expanded the company’s business offering by developing a search and media discipline. Global and Asia-wide clients included: Hewlett Packard, eBay, Lufthansa, BEA, and Polycom.

Recognized as a digital and search marketing industry leader, Ms Lising speaks at industry conferences and produces globally recognized best practices in marketing.

From 1999 – 2002, Ms. Lising was as General Manager of the DoubleClick operations in South East Asia launching the Singapore office and satellite operations in South East Asia. 

From 1991 to 1998, Rosemary was involved in strategic media planning for firms such as Foote Cone Belding, Zenith Media and Ogilvy & Mather.

In his current role, Ken is tasked with driving digital share shift and thought leadership for Yahoo! across APAC. He is responsible for driving the company’s Performance & Brand marketplaces, the Yahoo! Advertiser Network (YAN) and the RightMedia Exchange platform.
 
 Prior to this new role, Ken was Vice-President & Managing Director of Yahoo! South East Asia since January 2008 and was responsible for building Yahoo!’s operations & presence in six South East Asian markets. Ken took the internet giant’s operations to the next stage of growth by establishing Yahoo! in Vietnam, Philippines, Indonesia & Malaysia in only 18 months.
 
 Ken brings to his new position extensive experience from both his current role and past senior advertising management positions in Shandwick Public Relations, Bates, 141 Worldwide, XM Asia, and Ogilvy & Mather.
 
 Ken completed his Asia-Pacific Management Post-Baccalaureate Program at Capilano College, Vancouver, Canada and holds a Bachelor of Arts degree in Social Psychology from McGill University in Montreal. He currently serves as the Interactive Advertising Bureau (IAB) Chairman Singapore, SE Asia Chapter and sits on the boards of the Mobile Marketing Association Asia Pacific and Design Singapore.

Deirdre heads up wwwins Isobar, a team of 280 digital specialists across strategy, creative, technology and media with offices in Shanghai, Beijing and Guangzhou, Hong Kong and Taipei. She has been working in digital since 1998, the heady boom days in San Francisco, and joined Isobar Global in London in 2004. She was previously a Founding Partner at AnalogFolk, a multi-disciplinary marketing communications agency that fuses both analog and digital communications channels and the former Head of Isobar Global client management, a team responsible for driving global digital communication strategies and harnessing the power of Isobar for international clients.

Shakir Moin is the Pacific Group Director for Coca-Cola trademark for The Coca-Cola Company in Asia-Pacific, based in Manila. In his role, Shakir supports strategy and execution for the Coca-Cola trademark for 17+ countries, from Japan & China to Australia-New Zealand. Shakir also heads marketing for the Coca-Cola Company in the Philippines.

Before his current assignment, Shakir was the General Manager for Coca-Cola Singapore, Malaysia and Brunei. Shakir joined Coca-Cola in 1996 as a brand manager. Since then, he has successfully managed a number of assignments based in Sri Lanka, Malaysia and Singapore. Under his leadership, Shakir’s team has won the coveted Coca-Cola Worldwide Marketing Excellence Award twice.

Shakir is a Singaporean citizen and is currently based in Manila.

Gareth has over 12 years experience in the Media industry nearly all of which has been in Digital.  After a career change from Goldman Sachs to MediaCom, Gareth was one of the first to utilize 3rd party ad serving on UK and global clients.  Gareth continued his digital development working at Proximity developing their digital offering within a multi channel communication company.  Whilst there he grew a team of specialist that included:  Data analysts, Search specialists, communication planners, creative specialist as well as planner/buyers.  Thus creating a fully integrated on-line service for their clients. 

To continue his full service education, Gareth then went to work for Digitas and in 2007, when Publicis Groupe acquired Digitas, Gareth transferred to head up Zed Digital in APAC.  During past 3 years, Gareth has been an advocate of driving a full suite of services to offer both ZenithOptimedia and Zed's clients. Gareth strives to educate the talent in ZO/Zed teams in digital whilst collaborating with the Groupe’s assets in Search, Mobile, Email, Content, Technology Infrastructure, Gaming, Analytics etc

Client experience includes:  Nokia, Audi, GM, HP (Global) Shell (Global), Emirates (Global), Ericsson, Turner Group, Puma, Air France, L’Oreal, LVMH, Mars, Lloyds TSB, Save the Children.

Aman Narain is the Global Head of Remote Banking (Online & Mobile) for Standard Chartered’s Consumer Bank.

In his role as Head of Remote Banking he is responsible for the operational management and strategic development of the transactional online and mobile offering serving customers in over 30 countries across Asia, Africa and the Middle East. He is also responsible for the public online presence of Standard Chartered with global governance over country and business websites.

Aman began his career with Standard Chartered in Corporate Banking in London and has held roles in Investor Relations, Strategy, Acquisition and Business Development.

Aman has an MBA from Insead in France and a BA in International Relations from Ohio Wesleyan University. He is based in Singapore.

Leon Joined glue Isobar fresh faced from college when he graduated from university in 2000. Since then he has seen and been an integral part of the development of glue from the 8 people company sitting in the corner of the deep group office’s to its current place at the heart of digital advertising.

During the past 10 years Leon has worked on a host of clients ranging from COI, Bacardi (BGB), Adidas, Reebok, Eurostar, Virgin brands and MINI, picking up Cyber Lions and D&AD nominations for Pot noodle, COI, MINI, and Virgin Money.

Leon continues to be excited by the opportunities in this highly creative and at times challenging industry as well as continuing to develop glue’s excellent design department, craft beautiful advertising and generally championing glue’s design quality.

 

Varsha Rao was appointed Chief Executive Officer of SingTel Digital Media (STDM), the internet and mobile content subsidiary of SingTel and publisher of inSing.com, in August of 2008. An Internet veteran, Varsha oversees all aspects of STDM from product development and marketing to content, technology, sales and finance across the web and mobile platforms. 

Prior to joining STDM, Varsha was Vice President/General Manager of Old Navy Online, the largest online business within Gap, Inc.’s Direct division. She joined Gap Inc. in 2004 where her roles included running the Toddler business at BabyGap and head of strategy for Gap Inc.’s Outlet division.

Before working at Gap, Varsha was Vice President of Category Marketing at Keen/Ingenio, a live-advice online marketplace recently acquired by AT&T. 

Her internet career began in 1998 when she co-founded Eve.com, an e-commerce beauty and accessories website. With her partner, Varsha took the company from inception to sale.  

Varsha has a strong strategic and business management background having worked at McKinsey & Co as engagement manager and as a financial analyst at Wasserstein Perella, an Mergers & Acquisitions investment bank in New York. 

Varsha graduated with Distinction from Harvard Business School and received her BS in Economics, from the University of Pennsylvania.   

A Singapore PR, when not at work Varsha enjoys spending time with her husband and two children and checking out local Singapore haunts.

Sean joined Prudential Corporation Asia in 2009 to oversee the development of digital media channels, manage corporate events, develop sponsorship opportunities.

Prior to joining Prudential, he was Managing Director of OgilvyOne Hong Kong developing it into the largest and most awarded direct, digital, and customer management marketing agency in Hong Kong focused on producing high impact, through-the-line campaigns for clients including American Express, BlackRock, The Venetian Macao, and SmarTone-Vodafone.

Sean has also held several marketing positions with Sprint Communications and started his marketing career at Hallmark Cards, Inc. A former naval officer, Sean served aboard two ships during his five years of service.

Sean is active in the Asian marketing community serving as Chairman of the Hong Kong 4As Interactive and Direct Committee from 2001-2008. He is currently the Chairman of the Mobile Marketing Association Asia Pacific. A noted industry speaker, he has been a guest lecturer at Hong Kong University and City University.

Born and raised in Fort Worth, Texas, Sean earned a MBA from the Thunderbird Global School of Business and BS from the United States Naval Academy. He enjoys hiking Hong Kong’s trails with his wife and two children.

Lee Parkinson moved into the marketing communications industry 12 years ago, after spending time in the British Army and the corporate world.

In 1997, he was CEO of Hyperactive, one of New Zealand's first interactive agencies. Three years later, he joined the Clemenger BBDO Group. In 2004, Lee founded TOUCH/CAST NEXT where he was Creative Director. In December 2008 he joined the Ikon Communications Group where he is Managing Partner, Digital.

Originally a planner, and with a creative background in direct and interactive marketing, Lee has worked with a diverse range of clients in categories such as banking & financial services, telecommunications, entertainment, FMCG, retail, utilities and government departments.

Lee has been awarded at Future Marketing Awards, John Caples International Awards, ECHO Awards, Cannes Lions, CAANZ Media Awards, and the NZ Direct and Interactive Marketing Awards.

His credentials as a judge include Cannes Cyber Lions, Young Lions, Caples, Adfest, NZ RSVPs and CAANZ Media Awards.

A regular speaker at conferences, in his spare time he enjoys blogging and social media, reading, cooking, coffee, and good Pinot Noir. He lives in Wellington with his wife and a pet dog and parrot!

Chris arrived in Asia in 1995 and has been working with OgilvyOne in the region ever since, firstly in Hong Kong for over 8 years and then Singapore. During this time he has managed periods of great change and evolution for the agency business model. In the past 5 years, he has managed the development of OgilvyOne Singapore, establishing it as the number one agency and a significant regional force. He is now responsible for the development of OgilvyOne South Asia business across 8 markets.

Re-invention has been a constant theme for Chris who has a varied background working in direct, design, data and digital marketing environments. This has contributed to the significant growth and development in the Singapore business during recent years. Specifically, the incorporation of the first Digital Innovation Lab, a start up Neo@Ogilvy media business and continuous development of world class consulting and technology services.

Chris divides his time between clients and helping to develop the digital and direct marketing services for OgilvyOne across South Asia.

Prior to 1995 Chris worked with different Omnicom and Havas agencies in London.

Joshua is now Creative Director at M&C Saatchi. Prior to this role, he was a Digital Creative Group Head at Mark. Over the last decade Josh has worked in senior creative roles with Deepend, Emery Frost and NetX. His work has been awarded internationally by Communication Arts, The One Show and received numerous Australasian awards.

 

Kei is the Founder and CEO of Infinita Inc (www.infinita.co.jp/en), a multinational mobile research, consulting and development firm located in the heart of Tokyo. His company is one of the very few companies in Japan that covers the 3 business areas all under one roof, consisted of a multinational team and possesses in-depth working knowledge of the worlds most advanced mobile market. Their goal is to help clients across the globe create world-class services on connected devices.

He is also the EVP of International Business Development at mobile AR leader Tonchidot.

Kei was born in New York and moved to Japan in the late 80's. After graduation, he has worked for Panasonic, Lucent Technologies and Cybird, all leading companies in their respective industries. Kei is fully bilingual in Japanese and English, and is a regular keynote at industry events such as the Mobile Marketing Forum (New York, Singapore), Ad:Tech (Tokyo), CommunicAsia (Singapore), Mobile 2.0 (Silicon Valley), Telecom Asia (Singapore) and has spoken in over 10 countries around the globe.

His passions, aside from work, include playing tennis, snowboarding, travelling, cooking with his wife and collecting mobile devices from around the world. His collection includes the Magic Cap, first generation Sony Clie and Sharp Zaurus.

Infinita clients include IBM, Adobe, Cybird, Deutsche Telekom, Docomo.com, Softbank Mobile, Gameloft, Itochu, Orange, Qualcomm, Swisscom, Turkcell and the Embassies of Canada and Denmark in Japan.
 

With over ten years of digital marketing experience working with leading brands such as Nokia, Nike, HSBC, Singapore Tourism Board and HP, as well as being a self-starting entrepreneur, Paul Soon is seen as one of Singapore’s leading digital marketers.

In 2000, Paul co-founded The adinc.com, offering integrated marketing solutions for companies. Under Paul, The adinc.com grew its team of three to 30-strong and went on to win the Palm business, launching ‘Simply Palm’ across Southeast Asia.

Paul then joined renowned international firms Saatchi and Saatchi, Arc Worldwide, and XM Asia, building his track record as a ‘digital marketing evangelist.’

Paul has spent a significant part of his career servicing the HP Asia Pacific account, producing dynamic results for the client: optimizing the usability of HP’s online stores, customizing an eCRM solution and launching HP’s largest consumer online campaign.

In 2009, Marketing magazine voted Paul number one “35 and under talent.”That same year XM was named Marketing’s Website Design and Digital Agency of the Year.

 Lee Stephens was appointed CEO of Aegis Media (Pacific) in August 2007. With over $450M in billings and 350 staff across Australia and New Zealand, the company is the largest integrated communications group in the region (RECMA 2007) and includes all aspects of core media, new media and diversified marketing services.

Lee’s role is to work with the group’s leading companies including Carat (Australia and New Zealand), Apollo Marketing (Australia and New Zealand), Isobar, Safecom, iProspect and Synergy (NZ) to double the size of the business within 3 years. In 2009 Lee was also appointed Head of Digital, Aegis Media Asia Pacific.

Prior to Aegis Lee was the CEO of Australia’s largest digital media agency, Emitch. During his 3 year tenure, the company lifted profits by over 700% to capture over 20% of Australia’s online display advertising, and launched a major search engine marketing brand, Columbus. He was also responsible for the successful expansion of the business to New Zealand.

Previous roles also include several years as Commercial Director for Fairfax Digital, achieving break-even for the news sites and the business as a whole, and CEO of online web development company, Selenium Interactive.

Lee is regarded as a leader in the development and growth of fully integrated communications planning in Australia.

Michael started his advertising career with CitiAd in Hong Kong for 10 years in Hong Kong which was acquired by Mojo/MDA in 1985.

He then moved to the head office in Sydney and after 10 years with Mojo Michael earned his MBA at Macquarie University.

In 1999, Michael was the partner of Image Factory in Shanghai before his company was bought out by J. Walter Thompson, after which Michael was  appointed Managing Director of the JWT Beijing. 

Two years later he joined Lowe Worldwide as the head of the China operation and in 2004 he became a partner and President of HDT Inc., the biggest Rich Media ad-network organization in China.

Euan has a degree in Architecture and has always balanced Creative and Business issues. Born in Sydney, Euan started developing websites just after the first web browser in 1994.

Having worked and lived in Sydney, Amsterdam, London, Hong Kong, Bangkok & Singapore, and studied in Switzerland, he has developed a very good understanding of global & local business. Some of his key clients have been; Intel, HP, Philips, Oki, Abbey National Bank, Optus & Diageo.

Over his 16 years working in the business Euan has done a variety of roles to ensure detailed knowledge of Advertising, Marketing and Digital Communications. He believes that to be a great marketer you need to understand all available channels and avenues to promote a product or grow a brand. His early web work, in 1995, was to develop the first web presences for Vodafone and Novell in Asia.

Euan’s key interest is the growth of the agency, and developing solutions based on ideas to solve business problems. Those solutions can make use of any channel available to ensure a successful outcome. However what has changed over the last decade is a reordering of priorities and the fact that to build solid long term engagement with consumers, marketers need to be very good at exploiting digital channels.

He is a Singapore PR, trains regularly for international canoe races, and lives there very happily with his wife, Daniela, and two Chihuahuas; Chan & Ho.

Ivy Wong was appointed Chief Operating Officer of TVB.com Limited in November 2007. Ivy leads a team of imaginative and dynamic group focusing on developing strategies and new markets for TVB.com in the digital entertainment and new media industry. In a short time span, Ivy has successfully turnaround TVB.com bringing it to the next level with a brand new face. TVB.com is now one of the top 10 portals in Hong Kong with its website traffic doubling since the past 6 months. With such promising results, Ivy continues to bring TVB.com to achieve its mission: building a meeting place for the world’s Chinese-language audiences, where they can enjoy exclusive TVB television programs anytime, anywhere, any device.

Ivy is an expert in the new media industry, having spent more than 8 years with Yahoo! Inc. Ivy joined Yahoo! as its core team member in its start-up days in the late 90s. She contributed greatly to building Yahoo’ Hong Kong business and helped shape the growth of online media business from simple banner ads to interactive crazy ads.  As the Head of Media Sales of Yahoo! Hong Kong, Ivy led her sales team in creating and delivering online marketing solutions to the top marketers in the region. Her clients included Cathay Pacific, Coca-Cola, Citibank, HK Trade Development Council, HSBC, Intel, Nike, Nokia and many more. In 2006, Ivy was appointed as Yahoo! Asia’s Senior Director of Global Sales. In her regional role, Ivy was the master mind in building global infrastructure: taking Asia based multinationals to the global stage (e.g. Cathy Pacific and Samsung) and bringing US/European based multinationals such as Nokia and General Motors to Asian markets.

Ivy holds a Bachelor Degree in Commerce from the University of Toronto, Canada, majoring in International Economics and Marketing. She is an advanced diver who enjoys sports and traveling, and wishes to broaden her horizon from these activities.

Hui Kang Yea began her advertising career as a copywriter and became a creative director of Cheil Worldwide in 2004. She has been the hottest advertising creator with many successful campaigns.

Hui Kang has been creating numerous successful interactives and TV campaigns, working with Korea’s leading brands such as Samsung corporate PR, Samsung Electronics, Korea Telecom(KT), KTF, NAVER(nhn), Oriental Brewery, GM, Cheil Industry’s Galaxy, Bean Pole, and Baskin Robbins 31. Hui Kang’s most recent works for a Korean telecommunication brand KTF SHOW, titled “Show Girl” and “Robber,” have helped SHOW to become a Korea’s leading WCDMA brand with highest brand awareness. They also contributed in KTF’s jump from a following brand in 2G market to a leading brand in 3G market. This campaign has been awarded as Korea’s Best Ad Campaign in 2008. Currently Hui Kang has played a very important role in KT QOOK’s project in becoming the #1 brand in Korea’s broadband market. Also she has developed a branded entertainment campaign for Oriental Brewery’s 2X to take a position as the best beer brand for Korea’s young generation. 2X song and music video were created for an extensive interactive campaign and the campaign has gained a great success.

Before Hui Kang joined Cheil Worldwide, she also had opportunities to work with global clients such as POSCO, Chrysler, Jeep, HP, Continental Airlines, and Ray Ban at Cheil Bozell and Hakuhodo Cheil.

Hui Kang has received awards from many prestigious international advertising festivals including Clio Awards, New York Festival, London International Awards, and Swiss Golden Awards of Montreux. Hui Kang also served as a Jury panel of Cannes Cyber Lion 2008. Her passion for advertising across online and offline will continue on.

Heading iProspect North Asia, Antony’s search experience includes Google and a few internet start-ups in US.   His experience spans a variety of functions including search engine marketing and optimization, online advertising, email campaign management, and market research in both academic and commercial settings.

Antony began his career in the digital world by working with Google in their Mountain View Headquarters, before moving to a number of startups including oDesk and AdBrite. 

Antony has worked with a number of multinational companies in finance, travel and hospitality, FMCG, telecom, consumer electronics, and pharmaceutical industries in his past and current positions.

Antony is recognized as a leading expert in the field of search and he is also a frequent speaker at industry conferences around the region.