Digital Media Awards 2011
WINNERS
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ESSENTIAL DATES
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Entry deadline: 29 Jul, 2011
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Late entry deadline: 19 Aug, 2011
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Awards : 9 Nov, 2011
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Digital Media Awards 2011 Agency of the Year (Sponsored by Microsoft Advertising)
| Award | Agency name | Campaign title | Client |
| Winner (Joint) | N.A. | Proximity China / Goodstein & Partners | N.A. |
Platinum Winner (Sponsored by Microsoft Advertising)
| Award | Agency name | Campaign title | Client |
| Platinum | Proximity China / Goodstein & Partners | The People's Car Project | Volkswagen Group China |
Digital Brand of the Year (Sponsored by hdtMEDIA)
| Award | Agency name | Campaign title | Client |
| Winner | N.A. | Coca-Cola China Limited | N.A. |
Technology and Telecoms
| Award | Agency name | Campaign title | Client |
| Gold | NIM Advertising China | Find Me | OPPO |
| Silver | Starcom Worldwide & Nuffnang Malaysia | DiGi Evangelist Community Programme - "How a brand turned away from Pay per Pitch blogging and Built a Community instead" | DiGi Telecommunications |
| Bronze | Ogilvy Beijing | ITGaGa | Intel |
Leisure/Travel
| Award | Agency name | Campaign title | Client |
| Bronze | Cherrypicks Limited | DiscoverHK.City Walks – the intelligent AR guide to Hong Kong | Hong Kong Tourism Board |
Retail
| Award | Agency name | Campaign title | Client |
| Bronze | XM Asia Pacific Pte Ltd | The Most LIKED Provision Shop | Zha Huo Dian |
Financial services (Sponsored by FTChinese.com)
| Award | Agency name | Campaign title | Client |
| Gold | Colenso BBDO/Proximity NZ | Impulse Saver | Westpac |
| Silver | OMD Australia | Visa The Travel Companion | VISA |
| Bronze | Reprise Media India Pvt. Ltd. | Not Jobs But Passion | Birla Sun Life Insurance Company Limited |
FMCG (Sponsored by AdMaster)
| Award | Agency name | Campaign title | Client |
| Gold | UM & McCann Worldgroup HK | Coca-Cola 2011 Summer "CHOK" campaign | Coca-Cola China Limited |
| Bronze | Mindshare Thailand | AXE - Get The Angel | Unilever Thai Trading |
| Bronze | Tribal DDB Philippines / DDB Group Philippines | Be Gerald's Girl | Maybelline New York (Philippines) |
Not-for-profit
| Award | Agency name | Campaign title | Client |
| Silver | DDB Group Melbourne / Tribal DDB Melbourne | OPEN BOOK PROJECT | REACH |
| Bronze | Ogilvy Beijing | Disposable Forest | Greenpeace |
Automotive (Sponsored by FTChinese.com)
| Award | Agency name | Campaign title | Client |
| Gold | Proximity China / Goodstein & Partners | The People's Car Project | Volkswagen Group China |
| Bronze | Arachnid | MINI At Large | BMW Malaysia |
| Bronze | Interone China Co.,Ltd. | BMW M3 Tiger Edition - The China Launch | BMW China |
B2B (other)
| Award | Agency name | Campaign title | Client |
| Silver | BBDO Guerrero, Inc. | Changing World | FedEx |
| Bronze | Ogilvy Beijing | ITer | IBM |
| Bronze | Ogilvy Beijing | ITGaGa | Intel |
B2C (other)
| Award | Agency name | Campaign title | Client |
| Gold | Proximity China / Goodstein & Partners | The People's Car Project | Volkswagen Group China |
| Bronze | McCann Worldgroup Thailand | Nikon S8100 | Niks (Thailand) Co., Ltd. |
| Bronze | Tribal DDB Singapore / DDB Group Singapore | Flip Your Profile | Cisco Consumer Products |
Media and Entertainment
| Award | Agency name | Campaign title | Client |
| Gold | Tribal DDB Singapore / DDB Group Singapore | Musical Fitting Rooms | Starhub Pte Ltd |
| Bronze | Grey Group Hong Kong | Music on Paper | Re:spect Magazine |
| Bronze | Tribal DDB Singapore / DDB Group Singapore | Music MoodBox | Starhub Pte Ltd |
Search
| Award | Agency name | Campaign title | Client |
| Silver | Mindshare India | Kept it simple silly | Castrol India |
| Bronze | dgmAustralia | E*TRADE Refresh | E*TRADE Australia |
| Bronze | Maxus Communications Singapore | Shangri-La Hotels & Resorts Search | Shangri-La Hotels & Resorts |
| Bronze | MediaCom Australia | Injecting "fibre" into Metamucil's approach to organic search | Procter & Gamble |
| Bronze | MediaCom Australia | Turning Dell's cookies into sales with dynamic deep-linking | Dell |
Mobile
| Award | Agency name | Campaign title | Client |
| Gold | WHYBIN\TBWA\TEQUILA\Sydney | Pedigree Dog-A-Like App | Mars Petcare |
| Silver | Colenso BBDO/Proximity NZ | Impulse saver | Westpac |
| Bronze | Zed Digital Hong Kong | HENNESSY MIX AUGMENTED REALITY MOBILE APPLICATION | Moët Hennessy Diageo Hong Kong Limited / Hennessy V.S.O.P |
Display
| Award | Agency name | Campaign title | Client |
| Gold | Tribal DDB Singapore / DDB Group Singapore | Flip Your Profile | Cisco Consumer Products Pte Ltd |
| Silver | Naga DDB / Tribal DDB Malaysia | UV Away | Johnson & Johnson Sdn Bhd |
| Bronze | Tribal DDB Singapore / DDB Group Singapore | Safe For Work Technology | MEASAT Publications |
Website
| Award | Agency name | Campaign title | Client |
| Gold | Proximity China / Goodstein & Partners | The People's Car Project | Volkswagen Group China |
| Silver | Colenso BBDO/Proximity NZ | Doggelganger | Mars |
| Silver | Ogilvy Singapore | EDB CREATE 2011 | EDB |
| Bronze | Ogilvy & Mather Advertising Taiwan | Tell your Local Story with Yahoo! Search | Yahoo! Taiwan |
| Bronze | Ogilvy Shanghai | The Big Orange Squeeze | Coca-Cola |
Best loyalty campaign
| Award | Agency name | Campaign title | Client |
| Silver | AGENDA Shanghai | My Starbucks Rewards | Starbucks China |
| Bronze | DDB Group New Zealand Rapp Tribal | Love this Spot | Telecom |
| Bronze | Mindshare India | Largest Consumer Co-Creation Program from India that beat PepsiCo Global records, Give Us Your Dillicious Flavours | Pepsico India Holdings Pvt Ltd |
Best viral marketing
| Award | Agency name | Campaign title | Client |
| Gold | OMD Sydney | KY Yours & Mine | Johnson & Johnson |
| Silver | Colenso BBDO/Proximity NZ | Rear View Girls - Los Angeles | Levi Strauss & Co, San Francisco |
| Bronze | Leo Burnett Limited | For Everyone | Samsung Electronics H.K. Co. Ltd. |
Online marketing (Sponsored by Youku)
| Award | Agency name | Campaign title | Client |
| Gold | Colenso BBDO/Proximity NZ | Doggelganger | Mars |
| Silver | Ogilvy Shanghai | The Big Orange Squeeze | Coca-Cola |
| Silver | Proximity China / Goodstein & Partners | The People's Car Project | Volkswagen Group China |
| Bronze | DDB Group Melbourne / Tribal DDB Melbourne | DIRTY DISHES | PZ CUSSONS |
| Bronze | PHD Hong Kong & Razorfish Hong Kong | Rexona Police | Unilever Hong Kong Limited |
Best integrated (Sponsored by Tencent)
| Award | Agency name | Campaign title | Client |
| Gold | Colenso BBDO/Proximity NZ | Skate Pinball | Frucor |
| Gold | WHYBIN\TBWA\TEQUILA\Sydney | MY CAR IS YOUR CAR | Insurance Australia Group |
| Silver | Proximity China / Goodstein & Partners | The People's Car Project | Volkswagen Group China |
| Bronze | Ogilvy Shanghai | Johnnie Walker Walks the Talk in China | Johnnie Walker |
| Bronze | UM & McCann Worldgroup HK | Coca-Cola 2011 Summer "CHOK" campaign | Coca-Cola China Limited |
Media innovation award
| Award | Agency name | Campaign title | Client |
| Silver | Naked Communications, Ogilvy, Ikon Communications, Satellite Media, NZSA | Powerade Challenge | Coca-Cola Oceania, New Zealand |
| Silver | UM & McCann Worldgroup HK | Coca-Cola 2011 Summer "CHOK" campaign | Coca-Cola China Limited |
| Bronze | Leo Burnett Sydney | Spotlight | Australian Bureau of Statistics |
Best use of social media (Sponsored by Tencent))
| Award | Agency name | Campaign title | Client |
| Gold | Ogilvy Shanghai | Johnnie Walker Walks the Talk in China | Johnnie Walker |
| Silver | Marketforce Australia | Mrs Mac's Crusty Challenge | Mrs Mac's |
| Silver | Proximity China / Goodstein & Partners | The People's Car Project | Volkswagen Group China |
| Bronze | MediaCom Beijing | Polident Bridging the Generation Gap Campaign | TSK&F |
| Bronze | Ogilvy & Mather Hong Kong | Huggies Babies-On-The-Go | Kimberly-Clark Hong Kong Limited |
Apps
| Award | Agency name | Campaign title | Client |
| Silver | WHYBIN\TBWA\TEQUILA\Sydney | Pedigree Dog-A-Like App | Mars Petcare |
| Bronze | UM & McCann Worldgroup HK | Coca-Cola 2011 Summer "CHOK" campaign | Coca-Cola China Limited |
Gaming
| Award | Agency name | Campaign title | Client |
| Gold | Carat China and Saatchi & Saatchi China | KRAFT PRINCE'S HAPPY ADVENTURE | Kraft Foods |
| Silver | WHYBIN\TBWA\TEQUILA\Sydney | CAR PARK CHALLENGE | Insurance Australia Group |
| Bronze | NIM Advertising China | Find Me | OPPO |
| Bronze | Tribal DDB Hong Kong / DDB Group Hong Kong | Intel: The Escape | Intel Asia Pacific |
Online PR
| Award | Agency name | Campaign title | Client |
| Gold | Ogilvy Shanghai | Johnnie Walker Walks the Talk in China | Johnnie Walker |
| Bronze | BBDO Proximity India | Aviva Great Wall of Education | Aviva India |
**Note: Credits published as provided by participants.
Headline Sponsor
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Gold Sponsors
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Silver sponsor
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Supporting Organisation
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Organised by
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