Aimed to change people's perception about shelter dogs and subsequently encouraged adoption, a face recognition technology for phone and Facebook app, Dog-A-Like, was developed to match one's facial features with an actual dog from the live PetRescue database. Over 3,500 dogs have already been adopted in a few months.

To connect with its customers via technology advances, the classic Coca-Cola "Under the Crown" instant-win promotion was reinvented to allow consumers to capture and reveal it from their TV screens with their mobile phones. The game has been played over five million times and generating daily traffic of up to 400,000, in three weeks.