Volkswagen wanted to measurably improve its perception of the brand as innovative, while at the same time enabling a direct, long-term dialogue with Chinese consumers. The agency created the 'Flubber Car' — a unique 3D design that morphs to the ideas of consumers — and activated it across multiple channels, including web films, augmented reality, events, mobile apps, TV, OOH and print. The campaign increased brand innovation scores by 18 per cent, and increased brand advocacy on social media by 22 per cent. The website had 6,037, 091 unique visitors, 52,613 ideas, 452,015 Votes and 152,314 registrations, as well as 40,461 Referrals to Volkswagen.com.

To create buzz around the launch of the Mini Countryman, the agency staged a "hijack" of the car. Footage was leaked online through social media to trigger speculation. The campaign created 5.91 million online impressions, while 30 were cars sold in 10 days, out-stripping the initial targets of 15 units within 30 days.

To enhance awareness and high performance image of BMW sub-brand M in the China market, a viral video showed a container with a mysterious cargo, later unveiled as the M3 Tiger edition. 960,000 people watched the teaser video and all of 30 M3 Tiger Edition cars were preordered in the first two weeks after the unveiling.