Volkswagen utilised online media to improve perception of the brand as innovative, while at the same time build a real conversation with Chinese consumers. The 'Flubber Car' was a unique concept whereby consumers could suggest ideas that would be built into the car's design. Ideas were ranked by a democratic voting system, identifying the best and the most unique ideas. The campaign was fun, loaded with personality, and branded proudly powered by Volkswagen. The initiative was a huge hit, increasing Volkswagen's scores on all brand and innovation metrics and received the highest share of voice for any auto brand across Chinese social media sites.

To introduce Nikon Super Zoom series to the Thailand market, banners were displayed on regular websites. As users mouse over, the image is activated and starts to zoom in at great length, finally zooming in to the end to uncover the Nikon Super Zoom series. The banners received an 18 per cent click-through rate, over 20 times industry standard.

Targeting customers who had not heard of or bought Flip Video cameras, the campaign enabled Facebook users to replace their static profile pictures with moving, speaking profile videos, ending with a brand message for Flip Video cameras. Over 700,000 users flipped their profile and total reach across users and pages exceeded 21 million.