Digital card management platform "My Starbucks Rewards" (MSR) was introduced to consumers in China by leveraging digital tools to maintain loyalty and stickiness of the brand with the Starbucks Reward Card holders. During the 20 day promotion period, 70,000 users created an account online and became a MSR member.

Telcom's XT network's outages in 2010 resulted in a lack of consumer trust. To remedy this, the agency got customers to take pics of spots they love via their phone or computer. The pictures were turned into postcards with a personal message and sent free anywhere in NZ. The campaign increased broadband data usage by 17 percent and reduced customer turnover by 9 percent.

To cement Lay's leadership position in India the campaign got consumers to co-create new flavours. Four flavours were chosen from 1.35 million ideas submitted and subjected to popular vote. In total over 4.2 million votes were cast and the campaign generated a 2 percent point increase in purchase frequency. Lay's also enjoyed a 12 point increase in Top of Mind scores.