Digital Media Awards 2011

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Leisure/Travel
Bronze
Agency

Cherrypicks Limited
Campaign Title

DiscoverHK.City Walks – the intelligent AR guide to Hong Kong
Client

Hong Kong Tourism Board

 The Hong Kong Tourism Board wanted to help visitors have the best possible experience in the city. The Discover HK.City Walks app acts as an easy-to-use 'intelligent tour guide', featuring an interactive map, GPS and augmented reality technology to provide information on over 8,000 points of interest. The app has so far received a 4.5 out of 5 iTunes rating.