With 100,000 lost and abandoned dogs euphenased in Australia every year, Mars Petcare and Whybin\TBWA\Tequila\Sydney wanted to encourage and ease the process of adopting dogs from lost pet shelters around the country.  It started by centralising information from shelters throughout the country – making information for potential adopters easily accessible and searchable. It then added an element of fun to the iPhone application, "Dog-a-Like" by allowing searches that matched lost dogs to a users' own facial features. Dog-a-Like became the number one app in the Australian iTunes store for two weeks – and over a few months of the campaign, more than 3500 dogs were adopted.

The impulse saver iPhone application is linked directly to Westpac's online banking services, allowing customers to make one off transactions – from transactional accounts to a high interest savings account- at the touch of a button. Instead of impulse buying, customers can impulse save.  Downloads of the application exceeded Westpac's expectations by 259 per cent.

Hennessy Hong Kong's first-ever digital campaign was based around a specially-designed augmented reality mobile application for both iPhones and Android-based smartphones. Together with 40 partner bars in Hong Kong, the campaign saw significant buzz among the targeted demographic – 13 per cent of whom downloaded the app.