Pedigree's mission with its adoption drive programme is to make the world a better place for all dogs. To increase awareness of the plight of homeless dogs, and increase dog adoptions, the campaign paired a real person to a real homeless dog using Doggleganger which drew on SPCA's database to find the dog that looked most like the participant. When a match was found a meeting was arranged. Celebrity Doggelgangers helped the campaign go viral garnering 2.6 million site visits and 1.1 million matches. The result was 112 percent increase in adoptions.

The orange-flavoured carbonated drink market in China is dominated by rival brand Mirinda with Fanta as the underdog.  When a new formula was introduced with more orange flavour, the agency created fun yet brainy online puzzles involving oranges. The site drew over 4 million unique visitors and over a million competition entries. Brand sentiment increased 12 percent among teens and mothers overtaking Mirinda.

To establish Volkswagon as the most innovative autobrand in China, the agency invited consumers to co-create the next "People's Car" with the Flubber Car – a 3D design that can be molded by consumers. Augmented reality, live flubber cars and online activities drew over 6 million unique visitors to the website contributing over 452,000 ideas. On brand and innovation metrics, Volkswagon increased 18 percent in terms of innovation.

To inject interest back into Morning Fresh, the agency designed and manufactured a range of promotional dishes that when submerged in hot water, went from super dirty to super clean. The promotion was digitally driven and films made by users were watched over 50,000 times on YouTube. Morning Fresh sold over 1.6 million packs in the first week of the campaign.

HK consumers only use deodorants in summer and after sports activities. To make their use an everyday habit, the agencies started a pressure group, called Rexona Police, to make consumers self-conscious about their body odour. Consumers could report their friends via Facebook, mobile or the website. Over 80,000 suspects were reported and over 500,000 bottles of Rexona sold in two months.