Strangely, it can take up to four clicks and page downloads for cricket fans in India to get a score update of an ongoing match. By partnering with Google, Castrol India was able to bring the score directly to its target demographic of car and bike-owning males. Castrol Live Scores were part of 243 million searches during the 2011 Cricket World Cup.

Online share trading site E*Trade Australia, together with DGM Australia, completed a brand refresh from November 2010. It incorporated a more aggressive pay-per-click campaign that was carefully aligned to new target demographics, and incorporated unique landing pages for each type of potential investor. Over the next eight months E*TRADE continually expanded and refined its keywords and target queries.

Shangri-La Hotels & Resorts already boasted strong brand awareness in Asia, but was less well-known among travelers from North America and Europe. Maxus' search campaign covered Google, Baidu, and Yahoo, integrating both paid search and search-engine optimisation techniques.  Among several metrics, Shangri-La achieved an average ranking of 1.9 on searches for "luxury hotel" in relevant destinations.

After a website audit, Procter & Gamble's Metamucil brand looked to update its search engine strategies, using onsite optimization and offsite link building. MediaCom was able to position Metamucil as the number 1 "dietary fibre" rank and the brand also has secured the top paid ranking for the keyword "fibre supplements".

Dell and MediaCom created a new set of logic-based coding and rules to direct users visiting Dell's websites via search engines to places they had already visited previously, helping to improve the overall user experience and engagement.  The unique cookie data, and deep linking exercise, helped give Dell a 154 per cent conversion rate for retargeted visitors, among other measured improvements.