To establish Volkswagen as the most innovative auto brand in China and to enable, a deep, direct, long-term dialogue with the people of China, an open-innovation program was created to re-imagine how cars are designed, developed and marketed. The Peoples Car Project was anchored on a first-of-its-kind online dialogue platform that delivers compelling content, interactive 3D tools, gamificiation and unique social experiences. The platform is socially enabled - integrating content and functionality with all major social networks. The 'Flubber Car' was created, a unique 3D design that morphs to the ideas of consumers, and activated uniquely across multiple channels.

The objective was to raise awareness of the plight of homeless dogs, and increase dog adoptions. A user experience was created that paired a real person to a real homeless dog. Human to canine pairing software, helped users find a dog that resembled them. Dog adoptions rose 112 per cent.

The task was to encourage more Singapore students to pursue engineering courses. The focus became the CREATE2011 competition which would drive engagement and talkability amongst teens. Their challenge was to create a breakthrough idea that will increase the quality of life, using engineering, based on ‘The Future of Mobility’ theme.

With increasing competition in Taiwan's search market, and aggressive targeting of young age groups, Yahoo! Search's market share has in recent years been declining. The search brand is still the market leader in the country, but it needed shoring up and revitalising. Ogilvy Taiwan sought to increase brand preference through an internet campaign that stressed emotion, humour, the service's friendly interface, and its strong local credentials.

To increase Fanta's brand presence in China, the campaign tapped into the importance of education.  After finishing their eight classes at school, teens could enjoy the Fanta "9th Class", a class full of fun online experiments involving lots of kids and oranges, the "Big Orange Squeeze" asking how an orange juices itself.